| 新疆旅游营销策略探讨 |
| |
| 引用本文： | 吴纯渊,杨更生.新疆旅游营销策略探讨[J].新疆师范大学学报(自然科学版),2006,25(3):212-215. |
| |
| 作者姓名： | 吴纯渊 杨更生 |
| |
| 作者单位： | 新疆教育学院,人文科学分院旅游文化系,新疆,乌鲁木齐,830043 |
| |
| 摘 要： | 文章从新疆旅游形象的设计、新疆旅游目标市场的确定、旅游营销战略的构建等方面对新疆旅游营销策略进行了较为全面阐述。并在此基础上提出了新疆旅游促销策略的几点建议。
|
| 关 键 词： | 旅游形象 旅游营销 目标市场 旅游促销 |
| 文章编号： | 1008-9659-(2006)-03-0212-04 |
| 收稿时间： | 04 2 2006 12:00AM |
| 修稿时间： | 2006年4月2日 |
Travel Marketing Tactics Discussion in Xinjiang |
| |
| WU Chunyuan,YANG Gengsheng.Travel Marketing Tactics Discussion in Xinjiang[J].Journal of Xinjiang Normal University(Natural Sciences Edition),2006,25(3):212-215. |
| |
| Authors: | WU Chunyuan YANG Gengsheng |
| |
| Institution: | Department of Tourism Culture of Xinjiang Education College Urumqi 830043 |
| |
| Abstract: | This article gives us a more comprehensive elaboration about the stratages on the tourist sale in Xinjiang,Which is related to several aspects,such as the design of Xinjiang tourist image;the determination of Xinjiang tourist objective market;the construction of the tourist sales strategy and etc.In the meanwhile,it also gives us some advices on how to promote the Xinjiang tourist sales on the basis of above. |
| |
| Keywords: | Travel image Travel marketing Goal market Tourist promotion |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
