| 对关系营销思想的认识 |
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| 引用本文： | 张娣杰. 对关系营销思想的认识[J]. 科技情报开发与经济, 2006, 16(16): 138-139 |
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| 作者姓名： | 张娣杰 |
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| 作者单位： | 中国农业大学经济管理学院,北京,100083 |
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| 摘 要： | 从1983年白瑞提出“关系营销”的概念开始,理论研究者和实践家从各个方面展开了对关系营销的研究。介绍了国内外营销学者对关系营销概念的解释,阐述了关系营销思想的主要内容。
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| 关 键 词： | 关系营销 客户关系 营销组合 |
| 文章编号： | 1005-6033（2006）16-0138-02 |
| 收稿时间： | 2006-03-16 |
| 修稿时间： | 2006-03-16 |
Recognitions of Relationship Marketing Thought |
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| ZHANG Di-jie. Recognitions of Relationship Marketing Thought[J]. Sci-Tech Information Development & Economy, 2006, 16(16): 138-139 |
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| Authors: | ZHANG Di-jie |
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| Affiliation: | ZHANG Di-jie |
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| Abstract: | Starting from the concept of relationship marketing put forward by L.Berry,the theoretical researchers and the practitioners develop the researches on the relationship marketing from all aspects.This paper introduces the explanations on the relationship marketing concept of some marketing scholars in China and foreign countries,and expounds the main contents of the relationship marketing thought. |
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| Keywords: | relationship marketing consumer relation marketing combination |
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