| 宁波市地区形象的推介传播对策 |
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| 引用本文： | 王卫明. 宁波市地区形象的推介传播对策[J]. 浙江万里学院学报, 2004, 17(4): 34-37 |
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| 作者姓名： | 王卫明 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 地区形象的推介传播是全方位、多渠道的,宁波地区形象的推介传播可在以下方面进行改进:聘请形象代言人;促使自办的大型活动广为人知;巧借艺术媒介进行推介;大力推介地区形象CIS;形象广告突出个性,强调优势,找准定位;大力提高在国际上的知名度和美誉度;及时更新地区形象推介信息;设立负责地区形象推介的专门机构等.
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| 关 键 词： | 宁波 地区形象 推介 传播 对策 |
| 文章编号： | 1671-2250(2004)04-0034-04 |
| 修稿时间： | 2004-03-16 |
On the Introduction and Popularization of Ningbo Regional Image |
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| WANG Wei-ming. On the Introduction and Popularization of Ningbo Regional Image[J]. Journal of Zhejiang Wanli University, 2004, 17(4): 34-37 |
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| Authors: | WANG Wei-ming |
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| Abstract: | The popularization and introductions of regional image is omnidirectional and multi-channel. The popularization and introductions of Ningbo image can be improved in following aspects -- recruit the image mouthpiece; make large-scale activities widely known; take advantage of art media; popularize and introduce regional image CIS energetically; stress individual image character in advertisement; emphasize advantage and be accurately orientated; improve the popularity and good reputation degree in the world; upgrade the information of regional image in time; set up specialized agency that is responsible for the promotion of regional image. |
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| Keywords: | Ningbo regional image popularize and introduce operation |
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