| 大中规模房地产的营销策略 |
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| 引用本文： | 朱德林,夏云.大中规模房地产的营销策略[J].芜湖职业技术学院学报,2005,7(4):94-95. |
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| 作者姓名： | 朱德林 夏云 |
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| 作者单位： | 1. 南通交通建设投资公司,江苏,南通,226000
2. 泰州职业技术学院,江苏,泰州,225300 |
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| 摘 要： | 大中规模房地产已逐步形成自身优势;其市场战略规划应具有现实性、超前性和示范性;我们制定大中规模房地产营销策略时需要营销创新,其中包括理念创新、技术创新、管理创新与文化创新。
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| 关 键 词： | 房地产 营销 开发商 策略 |
| 文章编号： | 1009-1114(2005)04-0094-02 |
| 收稿时间： | 03 9 2005 12:00AM |
| 修稿时间： | 2005年3月9日 |
Marketing Strategy in Large-and-Medium-Scale Real Estate |
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| ZHU De-lin,XIA Yun.Marketing Strategy in Large-and-Medium-Scale Real Estate[J].Journal of Wuhu Vocational Institute of Technology,2005,7(4):94-95. |
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| Authors: | ZHU De-lin XIA Yun |
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| Institution: | ZHU De-lin1,XIA Yun2 |
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| Abstract: | The large-and-medium-scale real estate has formed its advantages. The marketing strategic project for the large-and-medium-scale real estate should have the quality of reality, farsightedness and demonstration. When we design the marketing strategy for large-and-medium-scale real estate, we need to carry on the marketing innovation, which includes concept innovation, technology innovation, managing innovation and culture innovation. |
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| Keywords: | real estate marketing developer strategy |
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