基于学生感知角度的高校3A级景区旅游影响研究

随着城市旅游和文化旅游的开展,高校旅游作为新兴的旅游方式之一逐渐进入人们的视野。校园浓厚的学术氛围,迷人的自然风光对游客有着强烈的吸引力。旅游活动的开展势必对旅游目的地居民产生比较大的影响,选取2012年被评定为3A级景区的四川某学院为研究个案,把大学生这一特殊的目的的居民作为研究对象,将社会学调查、统计分析的方法引入到大学生对于高校成为3A级景区后所产生影响的感知研究中来,探讨了学生感知的总体情况和类别性差异,了解其对发展高校旅游的态度,丰富和完善旅游目的地居民感知研究课题的内容和范围。

Study of CollegeTourism ImpactBased on the Perception Perspective of Students

Along with the developments of city tourism and cultural tourism, college tourism as a new way of tourism goes into people''s vision gradually. The beautiful natural scene and the cultural atmosphere are the main reasons to attract the tourists. Like other tourist sites, the college tourism will also have a relatively large impact on the tourism residents. Based on the first-hand survey, the writer used questionnaires and quantity analysis to find out the perception and attitude of students, discussing the general situation of students'' differences, enriching and improving the content and scope of residents'' perception.