分时租赁自行车绿色使用行为的影响因素研究

我国分时租赁型自行车在绿色出行方面发挥了积极作用,但也产生了用户乱停乱放、随意破坏共享单车的问题。通过统计分析方法检验消费者特征、城市特征对共享单车使用行为数量与使用质量的影响,并对不同出行目的共享单车使用行为进行了比较。研究发现:积极生活方式、城市空气质量对共享单车使用数量有显著正向影响;消费者创新性、积极生活方式、消费者社会规范行为均对共享单车使用质量有显著正向影响;使用共享单车直接前往目的地的高社会规范用户、使用共享单车间接前往目的地的热爱骑行程度高的用户更可能爱惜共享单车。

Research on the Influence Factor of Green Behavior on Bicycle Use of Time Sharing Lease

The time-shared bicycles have played an active role in developing a green travel system in China,but this trend has also caused problems of arbitrary stopping and destroying shared bicycles.Based on the statistical method,the authors analyzed the influence of consumer and urban characteristics on the use quantity and quality of shared bicycles,and compared the use behaviors of different travel objectives.The study found that:active lifestyle and urban air quality had a significant positive impact on the use quantity;consumer innovation,active lifestyle,and consumer social norms had a significant positive impact on the use quality;and the high social norm users who directly to their destinations,and users with high degree of cycling liking who in-directly to their destinations,were more likely to treasure and protect the shared bicycles.