三课堂联动的市场营销实践教学实施与探索——以广东创新科技职业学院市场营销专业为例

市场营销专业课程教学由理论教学(第一课堂)、实践教学(第二课堂)、课外实训(第三课堂)三个课堂组成。在实践教学实施过程中,存在三个课堂关联性低、考核方式欠妥当,学生态度等问题。为此,广东创新科技职业学院市场营销专业通过开辟第三课堂,以学分为纽带,课外实践训练平台为基础,联动三个课堂,进行营销比赛和实施工模经营活动等实践教学活动。

The Realization and Exploration of Tri-class Coordinating Practice Teaching of the Marketing Course -- A Case Study on the major Marketing in Guangdong Innovative Technical College

The marketing course consists of theoretical teaching （the first class）, practice teaching （the secondclass） and extracurricular training （the third class）. In the realization of practice teaching, the three classes areloosely coordinated and improperly evaluated, and students heed undue attention to the course. Therefore, inorder to practice marketing competition and implementing tooling operations and so on, Marketing Departmentin Guangdong Innovative Technical College established an extracurricular course to coordinate the three classesvia credit and extracurricular training.