| 高职市场营销专业与创业教育融合研究 |
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| 引用本文： | 杨永超.高职市场营销专业与创业教育融合研究[J].无锡职业技术学院学报,2012,11(3):14-16. |
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| 作者姓名： | 杨永超 |
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| 作者单位： | 常州纺织职业技术学院,江苏常州,213164 |
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| 基金项目： | 江苏省教育教学改革课题，常州纺织服装职业技术学院课题 |
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| 摘 要： | 创业教育已成为我国职业院校发展和改革的新趋势,加强创业教育与市场营销专业融合有其必要性。通过专业课程、专业实训、第二课堂、师资建设和校企合作等路径融合,有助于市场营销专业的发展。
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| 关 键 词： | 市场营销 创业教育 融合 |
Research on Integration Between Marketing Specialty in Higher Vocational Education and Entrepreneurship Education |
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| Authors: | YANG Yongchao |
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| Institution: | YANG Yongchao(Changzhou Textile Garment Institute,Changzhou 213164,China) |
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| Abstract: | Entrepreneurship education has become China＇s development of institutions of higher learning and the new trend of reform,strengthening entrepreneurship education and marketing professional fusion has its necessity.Through specialized courses,professional training,the second classroom,school-enterprise cooperation and teachers＇ professional development path fusion,contribute to the marketing professional characteristics and development. |
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| Keywords: | marketing entrepreneurship education integration |
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