冲动性购买之购后行为文献综述 |
| |
引用本文: | 张晓冬.冲动性购买之购后行为文献综述[J].无锡职业技术学院学报,2012,11(3):94-96. |
| |
作者姓名: | 张晓冬 |
| |
作者单位: | 南通纺织职业技术学院商学院,江苏南通,226007 |
| |
摘 要: | 作为一种普遍的购买行为,冲动性购买行为一直是学术界和企业界十分关注的一个问题。但是研究重点都集中在冲动性购买行为的购前,而对于冲动性购买行为的购后行为的研究却凤毛麟角,这也使得本研究试图了解冲动性购买的购后行为,尤其是基于情绪的购后行为进行梳理和理论综述,并对未来研究做出展望。
|
关 键 词: | 冲动性购买 购后行为 情绪 |
A Literature Review on the Post-Impulse-Purchase Behavior |
| |
Authors: | ZHANG Xiaodong |
| |
Institution: | ZHANG Xiaodong(Department of Business,Nantong Textile Vocational Technology College,Nantong 226007,China) |
| |
Abstract: | Impulse buying is a pervasive aspect of consumer's behaviors and a focal point for considerable marketing activity.Although fraught with difficulty,this topic has generated considerable research interest for over thirty.However it is surprising how little we really know about the post-impulse-buying behavior particularly the research on the emotion.So the paper is to analyze the differences of the consumer's post-purchase emotion in the different situations and will provide the corporations the constructive suggestions in the future. |
| |
Keywords: | impulse buying the post-purchase behavior emotion |
本文献已被 CNKI 维普 万方数据 等数据库收录! |