Campbell模型在旅游线路设计中的应用——以日照市为例

旅游线路设计在景区规划和导游路线设计中是必不可少的内容,该文在已有研究的基础上,首先确定了旅游线路设计的四要素,形成了旅游线路设计原则列表,在分析Campbell模型的基础上,得出该模型在线路设计方面对人们的四点启发,以日照市作为案例,在分析了日照市旅游资源和服务设施的基础上,最终形成基于Campbell模型的日照市旅游线路设计示意图,以此来探讨旅游线路设计的最优途径.

The Designing of Tourism Route Based on Campbell Model---Taking Rizhao City as an Example

Tourism route designing in the scenic planning and tour route designing is an essential ele-ment.On the basis of the existing research,the four elements of tourism route designing are identified,and the list of tourism route designing principle is formed.On the basis of the analysis of the Campbell model, we optimize four simple inspirations in desigining tourism route.By the analysis of tourism resources and service facilities in Rizhao City,Rizhao City schematic of the tourism route designing is formed ultimately which is used to investigate the optimal way of the tourism route designing.