| 日照市旅游形象定位研究 |
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| 引用本文： | 王娟,代合治.日照市旅游形象定位研究[J].曲阜师范大学学报,2014(3):114-118. |
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| 作者姓名： | 王娟 代合治 |
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| 作者单位： | 曲阜师范大学地理与旅游学院; |
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| 基金项目： | 山东省自然科学基金项目(ZR2012DL03)部分成果 |
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| 摘 要： | 通过对日照进行实地调研和问卷调查获得相关的数据和资料,采用定性和定量相结合的方法,对日照的旅游形象进行了研究.分析了日照的本底、实地、整体形象等,且列出12项日照市旅游形象影响因子,并通过因子分析法得出了日照市旅游形象的主要影响因素.最后对日照市旅游形象进行定位.
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| 关 键 词： | 旅游形象 定位 日照市 |
Positioning Tourism Image for RiZhao |
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| WANG Juan,DAI He-zhi.Positioning Tourism Image for RiZhao[J].Journal of Qufu Normal University(Natural Science),2014(3):114-118. |
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| Authors: | WANG Juan DAI He-zhi |
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| Institution: | (College of Geography and Tourism,Qufu Normal University,276826,Rizhao,Shandong,PRC) |
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| Abstract: | Through research and survey for Rizhao,we obtain relevant data and information which is used to study the tourism image of Rizhao by using a combination of qualitative and quantitative methods.Analyzing to the background image,field and overall image,we list 12 factors affecting tourism image of Rizhao City and draw out the main factors of tourism image of Rizhao City by factor analysis.Eventually,the author positioned Rizhao City＇s tourism image. |
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| Keywords: | tourism image positioning Rizhao City |
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