| 古都安阳旅游城市形象定位及推广 |
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| 引用本文： | 于正松.古都安阳旅游城市形象定位及推广[J].科技信息,2007(24):159-160. |
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| 作者姓名： | 于正松 |
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| 作者单位： | 安阳师范学院资源环境与旅游学院 河南安阳455000 |
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| 摘 要： | 21世纪是品牌的时代,形象的时代。旅游目的地之间争夺客源的大战更多的要靠形象取胜。本文在对安阳市的形象驱动要素分析的基础上,为其定位为"殷都"古都品牌,并提出了塑造传播这一形象的具体建议。
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| 关 键 词： | 安阳市 塑造 旅游城市形象 |
Position and Popularity of Tourism Image of Anyang |
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| YU Zheng-song.Position and Popularity of Tourism Image of Anyang[J].Science,2007(24):159-160. |
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| Authors: | YU Zheng-song |
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| Abstract: | 21 century is the brand times and the image times,the competition among the tourism cities more rely on the city image. Based on the thorough analytical foundation to the tour image present condition and main factor,this article establishes the tourism image of "Yin Capital",and put forward the concrete suggestions for Propagating the image. |
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| Keywords: | Anyang city measures tourism city image |
| 本文献已被 CNKI 等数据库收录！ |
