| 数据挖掘在电信客户流失中的应用 |
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| 引用本文： | 吴志勇,戴曰章,鞠传香.数据挖掘在电信客户流失中的应用[J].山东理工大学学报,2007,21(5):28-31. |
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| 作者姓名： | 吴志勇 戴曰章 鞠传香 |
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| 作者单位： | 山东理工大学计算机科学与技术学院 山东淄博255049(吴志勇，鞠传香)，潍坊学院信息与控制工程系 山东潍坊261061(戴曰章) |
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| 摘 要： | 在研究数据挖掘实现技术的基础上,将此技术运用到防止电信行业的客户流失中.以无线市话(PHS)的历史数据为对象,建立客户流失预测模型.通过对预测模型的评估,得到了预测效果较好的模型.
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| 关 键 词： | 数据挖掘 客户流失 预测模型 |
| 文章编号： | 1672-6197（2007）05-0028-04 |
| 修稿时间： | 2007-03-16 |
Application of data mining in telecommunication customer churning |
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| WU Zhi-yong,DAI Yue-zhang,JU Chuan-xiang.Application of data mining in telecommunication customer churning[J].Journal of Shandong University of Technology:Science and Technology,2007,21(5):28-31. |
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| Authors: | WU Zhi-yong DAI Yue-zhang JU Chuan-xiang |
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| Institution: | 1.School of Computer Science and Technology, Shandong University of Technology, Zibo 255049, China; 2. Dept of Information and Control, University of Weifang, Weifang 261061, China |
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| Abstract: | Base on the studies of the data mining technology,this technology was applied it to avoid customer churning in telecommunication.The PHS's history data were used to establish some customer churning models.After evaluating these customer churning models,the best one was determined. |
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| Keywords: | PHS |
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