| 基于整合营销传播理论的图书馆服务营销策略探讨 |
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| 引用本文： | 黄付艳. 基于整合营销传播理论的图书馆服务营销策略探讨[J]. 科技情报开发与经济, 2012, 22(9): 46-48 |
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| 作者姓名： | 黄付艳 |
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| 作者单位： | 梧州学院图书馆,广西梧州,543002 |
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| 摘 要： | 阐述了IMC理论及其核心内涵,分析了图书馆IMC及其特点,提出了基于IMC理论的图书馆服务营销策略。
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| 关 键 词： | 整合营销传播理论 图书馆服务 服务营销策略 |
Discussion on Library Service Marketing Strategies Based on the Integrated Marketing Communication (IMC) Theory |
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| HUANG Fu-yan. Discussion on Library Service Marketing Strategies Based on the Integrated Marketing Communication (IMC) Theory[J]. Sci-Tech Information Development & Economy, 2012, 22(9): 46-48 |
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| Authors: | HUANG Fu-yan |
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| Affiliation: | HUANG Fu-yan |
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| Abstract: | This paper elaborates IMC theory and its core connotations,analyzes library’s IMC and its characteristics,and puts forward library’s service marketing strategies based on IMC theory. |
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| Keywords: | IMC theory library service service marketing strategy |
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