| 企业战略决策中的竞争对手分析 |
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| 引用本文： | 胡明强. 企业战略决策中的竞争对手分析[J]. 科技情报开发与经济, 2005, 15(5): 219-220 |
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| 作者姓名： | 胡明强 |
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| 作者单位： | 天津财经大学MBA教育中心,天津,300222 |
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| 摘 要： | 旨在通过对竞争对手分析的程序、内容、层级、方法的介绍，阐明企业如何进行竞争对手分析，以了解竞争对手的竞争态势、竞争策略，并为本企业制定战略奠定基础。
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| 关 键 词： | 竞争对手 企业 战略决策 |
| 文章编号： | 1005-6033(2005)05-0219-02 |
| 修稿时间： | 2005-01-04 |
The Analysis of Competitors in Enterprise''''s Strategical Decision |
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| HU Ming-qiang. The Analysis of Competitors in Enterprise''''s Strategical Decision[J]. Sci-Tech Information Development & Economy, 2005, 15(5): 219-220 |
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| Authors: | HU Ming-qiang |
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| Affiliation: | HU Ming qiang |
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| Abstract: | Through introducing the procedures, contents, levels and methods of the analysis of competitors, this paper illustrates how the enterprise to make analysis of competitors to know competitors' competitive situation and their competitive strategies, and lay foundation for working out the strategy of the enterprise. |
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| Keywords: | competitors enterprise strategical decision |
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