| 漳州旅游节庆开发模式探析 |
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| 引用本文： | 李艺玲.漳州旅游节庆开发模式探析[J].漳州师院学报,2008,22(4):141-145. |
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| 作者姓名： | 李艺玲 |
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| 作者单位： | 漳州师范学院管理系,福建漳州363000 |
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| 摘 要： | 旅游节庆已成为各地发展旅游业、促进经济快速发展的重要举措。漳州自然人文资源丰富，创办节庆活动大有可为。应采取科学有效的方法，精心设计、周密谋划，使旅游节庆真正成为区域性品牌。
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| 关 键 词： | 漳州 旅游节庆 开发 |
Research on Development of Zhangzhou Festival Tourism |
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| LI Yi-ling.Research on Development of Zhangzhou Festival Tourism[J].Journal of ZhangZhou Teachers College(Philosophy & Social Sciences),2008,22(4):141-145. |
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| Authors: | LI Yi-ling |
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| Abstract: | At present,the festival tourism has become the sign of the regional development in the tourism industry and economic development.This paper,taking Zhangzhou as an example,describes the important role of festivals and a number of problems for tourism in festival activities.Finally it puts forward the countermeasures and suggestions for further development. |
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| Keywords: | Zhangzhou festival tourism development |
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