温泉度假区特色旅游商品开发探究——以江西庐山山南温泉度假区为例

度假需求的快速增长,预示着在我国未来旅游商品的开发中,度假区旅游商品的地位将更加突出。本文认为应对度假区依托的资源环境进行详细分析,并调查游客的核心期望,才能更具针对性地系统提出旅游商品开发途径及策略,顺应游客多层次消费的需要,促进度假区和所在地域经济的发展。本文以庐山山南温泉度假区为例进行了实证分析。

Research on Tourist Commodity Development of the Holiday Resort: a Case of the Hot Spring Resort of Southern Lushan Mountain

with the stapid growth of holiday demand,it becomes more important to exploit future holiday tourist commodities.By analysing the resourses and environment of holiday resort and studying tourists,core needs and expectations,the paper puts forward some suggestions systemlly about the approaches of tourist commodity exploitation.The paper takes the hot spring resort of southern Lushan Mountain for an example to make the analysis of the real evidence.