文化传播与诗学重构--现代传媒冲击下的文学与文学理论

现代传媒正日益成为一个“超级文化问题”，其影响力几乎已经波及到社会生活的每一个领域，文学也不例外。文学与诗学事实上的传播学转向，使“主体论文艺学”渐次式微，也使“诗学重构”必然成为媒介时代的诗学策略。随着文化研究的崛起与“泛文学时代”的来临，现代传媒的操纵作用愈益彰显，文学的媒介性也得到了进一步肯定，“工具论文艺学”必然会拥有自己的话语权。“走向媒介诗学”，是当代诗学突围困境的一种有价值的尝试与拓展。

Culture Spreading and Poetics Re-construction -- On Literature and Literary Theory under the Crash of Modern Media

Modern media is becoming a "super culture problem", and has affected every realm of society including literature. In fact, the turn of communication of literature and poetics have dispelled "subject-poetics" and have forced "poetics re-construc- tion" into a poetics tactics in media era. With the bringing up of culture studies and with the coming of "the era of pan-literature", the controlling of modern media is very obvious, the medium characteristic of literature has been affirmed, "tool-poetics" will have its discourse power. "Going to media-poetics" is a valuable attempt and expansion for contemporary poetics revival.