| 创业型广告设计人才培养理念的若干思考 |
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| 引用本文： | 潘艳,曹汝平. 创业型广告设计人才培养理念的若干思考[J]. 浙江万里学院学报, 2009, 22(6): 87-90 |
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| 作者姓名： | 潘艳 曹汝平 |
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| 作者单位： | 浙江万里学院,浙江宁波,315100 |
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| 基金项目： | 浙江万里学院校内课题"大学生创业教育模式的构建"的成果 |
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| 摘 要： | 创业型广告设计人才培养的理念可以概括为“重创新、厚功底、强合作、大实践”。承担着培养新一代广告设计人才的本科教育，既要重视创新与合作意识教育，也要为学生树立基于实践基础之上的积极乐观的心态与信心。
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| 关 键 词： | 人才培养理念 创业 广告设计 |
Thoughts about the Training Concept of Entrepreneurial Advertisement Designer |
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| PAN Yan,CAO Ru-ping. Thoughts about the Training Concept of Entrepreneurial Advertisement Designer[J]. Journal of Zhejiang Wanli University, 2009, 22(6): 87-90 |
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| Authors: | PAN Yan CAO Ru-ping |
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| Affiliation: | (Zhejiang Wanli University, Ningbo Zhejiang 315100) |
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| Abstract: | The training concept of entrepreneurial advertisement designer can be summed up as ＂emphasis on creativity, solid foundation, strong cooperation and a great deal of practice＂. The undergraduate education takes the task to cultivate the new generation of advertising talent. It＇s supposed not only to attach importance to innovation and cooperation, but also to help the students to establish a positive and optimistic attitude and confidence in their practice. |
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| Keywords: | philosophy of training start a business advertising design |
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