| 企业在改制中要重视产品市场的巩固与发展 |
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| 引用本文： | 吴桂梅,吴政一.企业在改制中要重视产品市场的巩固与发展[J].科技情报开发与经济,2002,12(6):169-170. |
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| 作者姓名： | 吴桂梅 吴政一 |
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| 作者单位： | 1. 大同市人事考试中心,山西大同,037044
2. 山西省公安厅,山西太原,030001 |
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| 摘 要： | 企业要在市场经济的大潮中立于不败之地，必须加强产品市场的巩固和发展。而巩固和发展产品市场的策略必须采取适当的策略，加强销售管理是巩固和发展产品市场的基本保证，要做好市场调研，加快适应市场的新产品的开发步伐。
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| 关 键 词： | 企业改制 产品市场 销售管理 |
| 文章编号： | 1005-6033(2002)06-0169-02 |
| 修稿时间： | 2002年9月12日 |
Enterprise Should Lay Stress on Consolidation and Development of Product Market in Structural Reform |
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| WU Gui-mei,WU Zheng-yi.Enterprise Should Lay Stress on Consolidation and Development of Product Market in Structural Reform[J].Sci-Tech Information Development & Economy,2002,12(6):169-170. |
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| Authors: | WU Gui-mei WU Zheng-yi |
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| Abstract: | Enterprise must strengthen the consolidation and development of product market in order to be in an unassailable position. And suitable tactics must be adopted for the purpose of consolidating and developing the product market. Strengthening the marketing management is the basic engagement for consolidating and developing the product market. The market investment must be made carefully for speeding up the tempo of developing new products fitting in with the market. |
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| Keywords: | structural reform of enterprise product market marketing management |
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