| 企业声誉对创新绩效的影响研究 |
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| 引用本文： | 赵淳宇,冯瑛.企业声誉对创新绩效的影响研究[J].科学管理研究,2010,28(2). |
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| 作者姓名： | 赵淳宇 冯瑛 |
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| 作者单位： | 1. 四川工程职业技术学院,四川,德阳,618000
2. 成都电子机械高等专科学校,四川,成都,610031 |
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| 基金项目： | 国家自然科学基金研究项目(70772117) |
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| 摘 要： | 在文献回顾的基础上提出了企业声誉与人才资源、顾客资源获取对企业创新绩效影响的理论假设模型,并通过调查四川省42家企业所收集的数据对该模型进行了验证。结果表明企业声誉有利于人才资源和顾客资源的获取,并通过资源获取对创新绩效产生正向影响作用。
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| 关 键 词： | 企业声誉 人才资源 顾客资源 创新绩效 |
Research on the Impact of Corporate Reputation for Innovation Performance |
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| ZHAO Chun-yu,FENG Ying.Research on the Impact of Corporate Reputation for Innovation Performance[J].Scientific Management Research,2010,28(2). |
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| Authors: | ZHAO Chun-yu FENG Ying |
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| Institution: | 1.Sichuan engineer coliege/a>;Sichuan Deyang 618000/a>;China/a>;2.Chengdu Electromechanical College/a>;Sichuan Chengdu 610031/a>;China |
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| Abstract: | Based on reviewing the literature of corporate reputation for human resources and customer resources,it assumes the relationship between them and innovation performance.With a survey of 42 enterprises in Sichuan validate the model,the results show that corporate reputation is significant positive effect to human resources and customer resources for innovation performance. |
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| Keywords: | corporate reputation human resource customer resource innovation performance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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