| 浙江省城镇居民体育消费的实证研究 |
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| 引用本文： | 许云霞,刘瑾. 浙江省城镇居民体育消费的实证研究[J]. 杭州师范学院学报(自然科学版), 2008, 7(5): 397-400 |
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| 作者姓名： | 许云霞 刘瑾 |
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| 作者单位： | 杭州师范大学体育与健康学院,浙江杭州310036 |
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| 摘 要： | 从体育活动的产业性、公共性及其影响的角度研究浙江省城镇居民的体育活动．结果表明体育消费总体呈增长趋势，但消费水平不高，体育需求尚未满足．公共体育设施功能不健全，体育供给总量不足，供给市场主体不成熟．要解决体育产品供求的总量和结构的矛盾，政府要起到兼顾体育消费产业性和公共性的主导作用．
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| 关 键 词： | 浙江省 体育消费 需求 供给 |
The Empirical Study on the Sports Consumption of Urban Residents in Zhejiang Province |
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| XU Yun-xia,LIU Jin. The Empirical Study on the Sports Consumption of Urban Residents in Zhejiang Province[J]. Journal of Hangzhou Teachers College(Natural Science), 2008, 7(5): 397-400 |
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| Authors: | XU Yun-xia LIU Jin |
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| Affiliation: | (College of Physical Education and Health, Hangzhou Normal University, Hangzhou 310036, China) |
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| Abstract: | This article analyzes the sports consumption of the urban residents in Zhejiang Province from its economic characteristic as an industry and the public good. The impact of economic characteristic on the demand and supply of the sports is also analyzed. The amount of sports consumption of urban residents is in a increasing trend overall, but the level is not high with unsatisfied needs of sports, because of insufficient public sports facilities and sports supply, as well as the immature market agency. To solve the gross and structural contradictions of the supply and demand of sports products, the government should take the lead role in the sports development to give attention to the industrial and public feature of sports. |
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| Keywords: | Zhejiang consumption of sports demand supply |
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