| 关于新时期市场营销专业实践教学的思考 |
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| 引用本文： | 郭军灵.关于新时期市场营销专业实践教学的思考[J].科技情报开发与经济,2009,19(26):163-165. |
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| 作者姓名： | 郭军灵 |
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| 作者单位： | 浙江财经学院工商管理学院; |
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| 基金项目： | 浙江财经学院2006年度教学改革一般课题“市场营销专业实践性教学的研究与实践”(编号JK200628)的研究成果之一 |
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| 摘 要： | 专业的特性和环境的驱动使得市场营销专业应该以应用为导向,重视教学的实践性。以浙江财经学院为例,分析了新时期市场营销专业实践教学存在的问题,并提出了应对策略。
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| 关 键 词： | 市场营销专业 实践教学 浙江财经学院 |
Considerations about the Practical Teaching of the Marketing Program in the New Period |
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| GUO Jun-ling.Considerations about the Practical Teaching of the Marketing Program in the New Period[J].Sci-Tech Information Development & Economy,2009,19(26):163-165. |
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| Authors: | GUO Jun-ling |
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| Abstract: | The features of the specialty and the activation of the environment make the marketing program should take the application as the guideline and focus on the practicalness of the teaching. Taking Zhejiang University of Finance & Economics as an example,this paper analyzes the problem existing in the practical teaching of the marketing program in the new period,and puts forward some corresponding countermeasures. |
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| Keywords: | marketing program practical teaching Zhejiang University of Finance & Economics |
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