多模态视域下的旅游翻译初探

现代科技正改变着社会交际的模式和意义，多媒介技术和旅游国际化的发展使旅游翻译呈现出多模态的形式。从多模态视角对旅游翻译进行研究是一个全新的方向，它主要涉及旅游翻译所具备的多模态特征、必要性、具体表现以及对多模态旅游翻译实践策略的探讨，此外还要了解多模态话语理论对旅游翻译实践未来发展的巨大影响。

Exploration of Tourism Translation from the Perspective of Multi -modality

Modem technology is changing the mode and significance of social communication, and tourism translation is constanfly getting more and more diversified and multimodal in form with the development of multimedia technology and tourism internationalization. Researching tourism translation from a muhimodal perspective is considered a whole new direction, which is mainly involved in mnltimodal features, multimodal necessity and muhimodal performance of tourism translation as well as the exploration of strategies for muhimodal tourism translation and the tremendous impact of muhimodal discourse theory on the future development prospect of the tourism translation practice.