| Abstract: | Since the term of intertextuality was coined by Julia Kristeva in the year 1969, intertextuality has received extensive study in the field of literature criticism and has proved to be an effective analytical tool. However, limited researches have been conducted on intertextuality in the field of applied linguistics such as advertising despite of its great importance in advertising communication. This paper is a tentative study to describe and analyze forms and functions of specific intertextuality in print ... |
