| 企业体育赞助浅析 |
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| 引用本文： | 黄小毛,黄洪祥,曾万洲. 企业体育赞助浅析[J]. 科技情报开发与经济, 2005, 15(14): 182-184 |
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| 作者姓名： | 黄小毛 黄洪祥 曾万洲 |
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| 作者单位： | 江西理工大学,江西,赣州,341000 |
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| 摘 要： | 针对我国企业界对体育赞助的种种困惑，提出了调查企业内外部环境、选择和确定正确的赞助对象、实行与企业发展目标相吻合的赞助策略等一系列提高体育赞助效益的建议。
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| 关 键 词： | 体育赞助 企业 赞助对象 体育经济 |
| 文章编号： | 1005-6033（2005）14-0182-03 |
| 收稿时间： | 2005-04-17 |
| 修稿时间： | 2005-04-17 |
Analysis on the Sports Sponsorship of the Enterprise |
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| HUANG Xiao-mao,HUANG Hong-xiang,ZENG Wan-zhou. Analysis on the Sports Sponsorship of the Enterprise[J]. Sci-Tech Information Development & Economy, 2005, 15(14): 182-184 |
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| Authors: | HUANG Xiao-mao HUANG Hong-xiang ZENG Wan-zhou |
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| Abstract: | In the light of various puzzles of Chinese sports circles on the sports sponsorship, this paper puts forward a series of advices for increasing the benefit of the sports sponsorship such as investigating the external and internal circumstances of the enterprise, selecting and confirming the correct objects of the sports sponsorship, and implementing appropriate strategy. |
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| Keywords: | sports sponsorship enterprise objects of sports sponsorship sports-based economy |
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