服装零售店的灯光照明和目标市场的研究

随着服装零售业的不断发展,购物点的照明设计越来越受到重视、本文就服装目标市场与照明设计的内在关系进行了初步的探讨。全文分为三部分。第一部分,从服装目标市场,服装商品、服装促销、服装价格几个方面分别讨论了服装照明的重要性和意义;第二部分,对不同细分维数下的服装照明进行了组合设计;第三部分,根据调查获得的数据,对上海的一些服装店照明情况进行了分析,提出了一些观点和建议。

THE LIGHTING DESIGN OF APPAREL RETAIL SHOPS AND ITS TARGET MARKET

With the continuous development of the garment retailing, the POP lighting design is increasingly playing an important role. This thesis probes into the internal relationship between garment target market and retailing lighting design. The thesis consists of three parts. In part one, the importance and significance of POP lighting design are discussed in such respects as garment target market, garment commodities, garment promotion and garment prices. In Part Two, the thesis gives lighting mix designs for the target markets in different dimensions, In Part Three, according to the data obtained in investigation, the lighting state of some Shanghai garment shops is analyzed and some viewponits and some suggestions are presented.