| 从广告文本探析宁波地区住房营销观念 |
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| 引用本文： | 鲍静,裘杰. 从广告文本探析宁波地区住房营销观念[J]. 浙江万里学院学报, 2008, 21(3): 105-107 |
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| 作者姓名： | 鲍静 裘杰 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 通过对《宁波晚报》2006年1月至2007年4月期间的房地产广告文本调查分析,分别从营销背景、营销战略、营销方式、营销主题等视角把脉营销特性,探索出宁波住房营销观念逐渐走向以消费者为中心的现代营销之路。
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| 关 键 词： | 营销观念 广告文本 房地产广告 |
| 文章编号： | 1671-2250(2008)03-0105-03 |
| 修稿时间： | 2007-09-12 |
An Investigation on the Housing Marketing Concept of Ningbo Based on Advertising Texts |
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| BAO Jing,QIU Jie. An Investigation on the Housing Marketing Concept of Ningbo Based on Advertising Texts[J]. Journal of Zhejiang Wanli University, 2008, 21(3): 105-107 |
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| Authors: | BAO Jing QIU Jie |
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| Affiliation: | (ZhejiangWanliUniversity, Ningbo 315100) |
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| Abstract: | Based on the advertising texts of Ningbo Evening marketing concept of real estate in Ningbo. The study is made in News from January, 2006 to April, 2007, the lights of marketing strategy, theme and modes, the modern marketing principles are built with consumer as center |
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| Keywords: | marketing concept advertising text real-estate advertisement article discusses the seeking to find how |
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