| 潜意识--一种广告诉求方式 |
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| 引用本文： | 冯浩羽. 潜意识--一种广告诉求方式[J]. 厦门理工学院学报, 2004, 12(4): 29-32 |
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| 作者姓名： | 冯浩羽 |
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| 作者单位： | 福建师范大学心理学系,福建,福州,350007 |
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| 摘 要： | 利用潜意识进行广告诉求成了许多广告人的一种策略,其目的是为了让消费者轻松地接受广告信息,并激发他们内心深处潜在的需要.该文引述了精神分析学派关于潜意识研究的一些理论成果潜意识、集体潜意识和社会潜意识,并尝试将它们理解为一种广告诉求方式而作用于广告活动中.
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| 关 键 词： | 广告诉求 潜意识 集体潜意识 社会潜意识 |
| 文章编号： | 1008-3804(2004)04-0029-04 |
| 修稿时间： | 2003-11-11 |
Advertising that Appeals to Subconsciousness |
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| FENG Hao-yu. Advertising that Appeals to Subconsciousness[J]. Journal of Xiamen University of Technology, 2004, 12(4): 29-32 |
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| Authors: | FENG Hao-yu |
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| Abstract: | Appeal to subconsciousness is a popular strategy with advertisers in that it creates an easy acceptance of advertised information and intrigues the potential need on consumers. Theories of Psychoanalytic School about subconsciousness, collective subconsciousness and social subconsciousness are cited in this paper and advertising are designed to appeal to them. |
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| Keywords: | advertising appeal subconsciousness collective subconsciousness social subconscious-ness |
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