美国早期的图像广告与月份牌

在美国,印刷月份牌广告开始于19世纪.70年代新发展的彩色平版印刷技术促进了彩色月份牌迅速发展.月份牌上的图像常常与售卖的产品或服务关系不大,甚至毫不相干.印刷从业者们还在专业杂志上登广告声称可以提供包括月份牌在内的宣传新产品的图像.美国海报广告与月份牌给人印象最深的是那些丰富到惊人的人物衣着、华丽的装饰性文字搭配以及具象的形象,尽管两者有广泛的创造性,它们共享着某些共同的图像元素.

Pictorial Advertising and Advertisement Calendars in the United States

In the United States,the printed advertisement calendar was inaugurated in the mid-nineteenth century.By the 1870s the newly developed techniques of chromolithography improved the developing of color Calendar Posters.Most often,calendar images supplied by printers had little or no connection with the product or service being retailed.Printers were offering printed images for promotion novelties,including calendars,to the trade through advertisements in professional journals.The most impressive of the advertisement posters and calendars printed in the United States are striking in their resourceful array of images and their flamboyant mixture of decorative text and representational image.Despite the broad range of inventiveness,they share certain pictorial elements.