| 漳州市健身俱乐部市场营销的影响因素和对策 |
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| 引用本文： | 关键,蔡卫清.漳州市健身俱乐部市场营销的影响因素和对策[J].漳州师院学报,2010(3):158-161. |
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| 作者姓名： | 关键 蔡卫清 |
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| 作者单位： | [1]莆田学院成人教育学院,福建莆田351100 [2]漳州师范学院体育系,福建漳州363000 |
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| 摘 要： | 运用文献资料法、访谈法和问卷调查法等方法对漳州市几所大、小型健身俱乐部的营销情况进行调查和研究.研究表明,健身俱乐部的产品质量、产品价格、对会员的态度以及教练员的素质等都可以影响健身俱乐部的市场竞争,并针对这些影响因素提出了提升漳州市健身俱乐部市场竞争力的对策与建议,为漳州市健身俱乐部的发展提供参考.
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| 关 键 词： | 漳州市 健身俱乐部 市场营销 |
The Influence Factors and Countermeasures of Body-building Club Marketing in Zhangzhou |
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| GUANG Jian,CAI Wei-qing.The Influence Factors and Countermeasures of Body-building Club Marketing in Zhangzhou[J].Journal of ZhangZhou Teachers College(Philosophy & Social Sciences),2010(3):158-161. |
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| Authors: | GUANG Jian CAI Wei-qing |
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| Institution: | 1.Adult Education College,Putian University,Putian,Fujian 351100,China;2.Department of Physical Education,Zhangzhou Normal University,Zhangzhou,Fujian 363000,China) |
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| Abstract: | The application of some methods such as documentation,interview and questionnaire,to investigation and researching the sell circumstance in some clubs for body building in zhangzhou.The research indicates the product’s quality,price,the attitude to the members and the coachs’scharacter can influent on clubs’market competion.Directed against to those influence,some countermeasure and suggestion have been put forward to improve the clubs’market comprtion and give the reference for clubs’development in zhangzhou. |
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| Keywords: | zhangzhou body-building club marketing |
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