Exploring a Deep Analysis Method for Click-Stream Information from the Perspective of the Flow of Bidirectional Value of Customer Relations Based on Ricoeur''s Hermeneutic Theory

Click-streams of online shopping are the tracks/trails of interactions between a customer and a vendor.We observe that it is of great importance both in theory and practice to explore a deep analysis method for analyzing click-stream information of an individual customer in a specific transaction for understanding the bidirectional value transfer within the machine-human interaction of an online store and for its personalization.We analyze the significance,the hierarchical structure and the characteristics ...     

不同类型游历模式之间的分析与比较

针对路径游历问题(Path Traversal),提出了一种新的挖掘用户频繁访问路径的方法MFP(MaximalFrequent Path),该方法首次采用两种兴趣度的度量标准.即在考虑了用户覆盖面的同时,又考虑了个人贡献因素.采用该方法不丢失有用的信息,便于网页序列的预取和缓存,并且有效地避免了两个极端情况的影响(单用户多访问和多用户单访问情况),能挖掘出比其它方法更具有普遍意义的模式,并从理论上推导和验证了它的有效性.