我国SNS营销现状与发展趋势研究

从SNS营销内涵、营销工具、营销策略和营销评价等方面对有代表性的文献成果进行了分析,揭示了我国SNS营销的研究进展,探讨了我国SNS营销的发展趋势,包括SNS营销认识动态化、商务智能方法和社交平台结合深入化、营销策略微观化、评价思路多元化.     

论经济法的调整对象范围

关于经济法的调整对象历来是经济法学甚至包括民法学、行政法学界争执的一个焦点,但是大家还是就经济法的基本理念达成了共识,即经济法是国家干预市场经济的基本法律形式,鉴于我国完全不同于西方的市场进化模式,当前我国国家干预市场的范围应当严格限定,干预市场与培育市场应当两种手段并存.经济法以社会公共利益为本位的法益追求是经济法区别于传统的公法和私法独立存在的根本理由.在此基础上再界定经济法的调整对象也就不再困难.     

一种消费者品牌偏好的模糊排序方法

为将消费者对品牌属性的模糊评判信息转化为消费者的品牌偏好信息,首先将模糊语义转化为三角模糊数,然后利用模糊数的广义加法、近似乘法及标量乘法计算,从而将消费者对属性的离散意见转化为对某一品牌的综合意见.然后通过定义一种模糊数综合排序指标来确定消费者的品牌偏好顺序.最后还通过一个算例来说明方法的实用性和有效性.     

图析宁波电视收视格局

文章对宁波的电视收视总体格局、晚间时段各电视频道的竞争态势,以及电视剧在宁波的收视情况作了由总及分的探讨和分析,将数据做成图表的形式形象、科学地解构了宁波电视的收视格局,对了解宁波电视收视情况和促进各台竞争提供了实际的参考价值.     

基于营销学视角的企业人员管理思考

文章从员工导向和需求管理的角度分析了企业在人力资源管理过程中存在的若干问题,并对市场营销学与人力资源管理在某些方面的发展历程和发展现状作了一个简要的回顾和比较,认为营销学的某些视角可以为当前的人力资源管理提供积极的借鉴作用,并简要分析了基于营销学视角的人才竞争战略。     

对市场营销专业课程整合改革的探讨

专业课程整合是教学改革的一个十分重要的内容。课程整合也是21世纪高等职业教育课程体系和教学方法改革的主要趋势之一，是当今 世界科学技术日益综合渗透的反映。是高等职业教育与社会实践和社会发展密切结合的结果。     

Ideals and monisms: recent criticisms of the Strong Programme in the sociology of knowledge

I offer a reply to criticisms of the Strong Programme presented by Stephen Kemp who develops some new lines of argument that focus on the ‘monism’ of the programme. He says the programme should be rejected for three reasons. First, because it embodies ‘weak idealism’, that is, its supporters effectively sever the link between language and the world. Second, it challenges the reasons that scientists offer in explanation of their own beliefs. Third, it destroys the distinction between successful and unsuccessful instrumental action. Kemp is careful to produce quotations from the supporters of the programme as evidence to support his case. All three points deserve and are given a detailed response and the interpretation of the quoted material plays a significant role in the discussion. My hope is that careful exegesis will offset the numerous misinterpretations that are current in the philosophical literature. Particular attention is paid to what is said about the normative standards involved in the application of empirical concepts. The operation of these standards in the face of the negotiability of all concepts is explored and misapprehensions on the topic are corrected. The work of Wittgenstein, Popper, Kuhn and Hesse is used to illustrate these themes.     

试论入世后我国旅行社的营销策略

分析了入世后我国旅行社营销环境所面临的竞争对手、市场需求、销售渠道等将发生变化，人才市场竞争将空前激烈；论述了针对这些变化，我国旅行社应注重实施品牌策略、建立特色服务系统、调整拓宽销售渠道、重视国内旅游市场的开发等营销策略。     

Saving the Strong Programme? A critique of David Bloor’s recent work

This article critically appraises David Bloor’s recent attempts to refute criticisms levelled at the Strong Programme’s social constructionist approach to scientific knowledge. Bloor has tried to argue, contrary to some critics, that the Strong Programme is not idealist in character, and it does not involve a challenge to the credibility of scientific knowledge. I argue that Bloor’s attempt to deflect the charge of idealism, which calls on the self-referential theory of social institutions, is partially successful. However, I suggest that although the Strong Programme should not be accused of ‘strong idealism’, it is still vulnerable to the criticism that it entails a form of ‘weak idealism’. The article moves on to argue that, contrary to Bloor, constructionist approaches do challenge the credibility of the scientific knowledge that they analyse. I conclude the article by arguing that sociological analyses of scientific knowledge can be conducted without the weak idealism and the credibility-challenging assumptions of the Strong Programme approach.     

The Direction of Marketing in E-commerce

E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logis...