随机产出下的农产品供应链合同

本文设计了存在外部市场的二级农产品供应链,对农产品销货补货渠道进行分析,提出一种考虑外部市场的成本-收入共享合同.研究结果表明,供应商通过与加工企业共享丰收年超出订单量的额外收入,能有效激励加工企业增加订单量,提高双方利润;增添加工企业从外部市场进行补货的渠道能有效缓解供应商欠收的经济压力;考虑外部市场的成本-收入共享...     

从4Ps到3Rs+4Ps──对经典营销理论的再思考

随着社会环境与市场环境的剧变,专家断言：世界经济开始进入了“服务经济时代”,而服务营销理念的提出,还需要在营销理论的深度上获得支撑．本文因此而尝试对经典营销理论进行审视和思考：从４Ｐｓ到３Ｒｓ＋４Ｐｓ。     

企业的营销管理问题

利用Excel软件对提供的相关数据进处理,并利用最小二乘法原理,建立回归模型,从模型中找到销售产品的最优方案.     

家具销售中预测模型的研究

用灰色非线性建模理论，建立了家具销售方面的两个预测模型，为家具企业的生产、销售，提供了一个科学而又容易操作的决策方法。     

金融POS机在公用分组交换网上的应用

金融ＰＯＳ机在公用分组交换网上的应用,对使用信用卡的客户购物更方便。工程中对传统电话网组网方式和公用分组交换网方式进行了分析比较,结果采用了后者来实现对信息的处理,从而提高了金融机构信用卡的服务质量,这将对金卡工程起到积极的促进作用。     

基于缺货损失的配送中心调度在线策略

为改变零售业缺货的现状,供应商管理库存(VMI)被广泛应用,同时配送中心的配送与调度效率就成为影响零售商缺货与否的关键。本文在考虑销售损失的基础上,研究了配送中心配送时的调度策略。假设由缺货引起的销售损失与缺货时间平方成正比,首先给出了完全信息下的最优离线策略。然后,引入占线方法,研究各销售点需求序列未知情况下,提出了权衡销售损失最大的优先处理策略,并将其竞争比m+2M/3m与先来先处理、按销售损失最大处理两个传统策略进行了对比。     

Dynamic pricing and compensation on heterogeneous sales forces

In this paper, we analyze the pricing decision and the compensation strategy of a firm that relies on a heterogeneous sales force to sell its product in two periods. The sales agents’ selling abilities are their private information and will determine the effectiveness of the agents’ selling efforts. We introduce three compensation contract strategies, i.e. pooling, semi-separating and separating that the firm can adopt in period one and by applying principle-agent theory, derive the optimal compensation contracts and optimal price for the firm in two periods in each strategy. Comparing these three contract strategies, we found that the optimal strategy for the firm depends on the discount factor. We show that the firm will surely offer separating contracts in period one for some small discount factor, and for some large discount factor pooling contract is certain to be provided in period one. However, semi-separating contracts may be considered for some mediate discount factor, and also may not appear for all discount factors in period one. Our analysis also reveals that the optimal price decreases with the discount factor when pooling contract is offered in period one and increases with the discount factor when separating contracts is offered in period one.     

Integrating time-series and end-use methods to forecast electricity sales

Two types of forecasting methods have been receiving increasing attention by electric utility forecasters. The first type, called end-use forecasting, is recognized as an approach which is well suited for forecasting during periods characterized by technological change. The method is straightforward. The stock levels of energy-consuming equipment are forecast, as well as the energy consumption characteristics of the equipment. The final forecast is the product of the stock and usage characteristics. This approach is well suited to forecasting long time periods when technological change, equipment depletion and replacement, and other structural changes are evident. For time periods of shorter duration, these factors are static and variations are more likely to result from shocks to the environment. The shocks influence the usage of the equipment. A second forecasting approach using time-series analysis has been demonstrated to be superior for these applications. This paper discusses the integration of the two methods into a unified system. The result is a time-series model whose parameter effects become dynamic in character. An example of the models being used at the Georgia Power Company is presented. It is demonstrated that a time-series model which incorporates end-use stock and usage information is superior—even in short-term forecasting situations—to a similar time-series model which excludes the information.     

房地产销售代理的分级分成合约

围绕房地产销售代理,分析当前基于佣金模式下房地产开发商和销售代理商各自的收益、营销投入强度和工作努力程度。提出一种分级分成利益分配房地产销售代理模式,通过对此问题构建模型及其优化分析,得出房地产开发商和销售代理商的收益及决策策略。对佣金模式和分级分成利益分配模式两种房地产销售代理模式决策及优化结果进行对比分析,结果表明,分级分成合约不仅可以增加双方的收益、调动销售代理商的积极性,还可以降低营销活动的无效投入,节约社会资源。     

SSH环境下的销售“3-1分栏报表”生成技术与算法研究

针对某集团ERP系统SSH(Strust,Spring,Hibernate)环境下需要研发销售"3-1分栏报表"时遇到的数据操作过于频繁和算法复杂度太高的问题,给出了解决问题的思路,以业务员、区域、客户、产品系列4个分栏使用"Groupby"HQL语句生成List集合,再转换为二维字符串数组,进而给出了算法假设、设计和实现,最终生成数据矩阵,使复杂度降低为O(n3),经测试该方法比"通常方法"约快19倍。