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IntroductionWenoticeeverydaythechangeofpurchasingattitudes.Inthepastwhenweboughtaproduct,wehadadeliberatedandrationalattitude,buttodaywearemoreandmoreirrational.Ourchoicesarebasedonemotionalandmultisensorialdimensions.Inthesociety,weobservethatcollectiverules,whichstructurepeoplesattitudes,havelessinfluenceonindividuals.So,anewcustomerisborn,whodoesntrespecttherulesofconductimposedbythesocietyandwhoismorefocusedonhispersonalexpression.Heismoreindividualistanddoeswhathefeels.Thisnewcustomeris… 相似文献
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Induction:Howtoobjectivizeperceptions1 ModelofconceptionThemodelQualityFunctionDeployment[1]offerstheopportunitytointegratenewsensorycharacteristicsfromthedefinitiontothelaunchonmarketbywayofthemanufacture(seeFig.1).Differentmethodologiescanbeusedaccordingtothelevelofdeployment.Theobjectivetranslationofperceivedcharacteristicsrequiressensoryanalysismethodsusinghumanasmeasuringinstrument,Thesepracticesexceedfooddomainfromwhichtheyarise,tobeappliedintroducedincosmetic,manufacturing,phoneortr… 相似文献
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