基于词块理论的高职英语写作教学初探——以《大学英语考试B级考试真题》为例

词块理论对于消除母语负迁移带来的中式英语以及扩充词汇量具有积极的作用。基于词块具有整体存储和整体提取的特点,本文试图以《大学英语考试B级考试真题》写作教学为例,探索培养学生词块意识,积累词块和应用词块的教学过程,旨在提高学生的写作水平。     

On Impact of Cultural Differences upon the English-Chinese Advertising Translation

This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.