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Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed. 相似文献
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大型基础项目融资风险的动态模糊评价 总被引:11,自引:0,他引:11
大型基础项目融资风险因素众多、风险结果严重,其风险已成为项目成功与否的关键.提出了大型基础项目融资风险的指标体系,并以动态的观点,采用模糊理论建立了一种大型基础项目融资的风险评价方法. 相似文献
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大多营销环境审计的研究文献仅仅着重于理论分析,而在实际工作中,确立明确可行的审计分析方法或评定标准则更为重要,这样才能度量不断变化的宏、微观环境,并给予判断,为此研究了营销环境审计的评价指标体系,并给出量化的方法,建立评价一权重矩阵、同时基于模糊理论构造营销环境审计的模糊综合评价法,最后给出应用实例. 相似文献
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以系统科学的方法,从企业内外环境入手,分析机遇产生背景的复杂性,进而提出机遇的四维特性,即机遇时效度、机遇广度、机遇深度和机遇概度,加以定义,并对机遇四维特性产生的原理和对企业战略的作用进行详细的分析;论述机遇、企业目标和企业资源能力的关系,得出机遇四维特性与企业所采取策略的对应关系。 相似文献
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Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed. 相似文献
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