地方性科技期刊陷入困境的原因及对策

分析了地方性科技期刊陷入困境的主要原因,并有针对性地提出了一些促进科技期刊发展的对策和建议。     

对我国近5年来图书馆营销研究的综述

探讨了图书馆营销的概念及内涵,分析了图书馆营销的方式,论述了图书馆营销的策略,为今后研究图书馆营销理论提供依据。     

基于服务营销策略的中国企业品牌初探

阐述了服务营销策略的特点与作用,并对其在提升中国企业品牌方面的意义进行了探讨。     

浅谈编辑工作的创造性

详细阐述了图书编辑在整个出版流程中的作用,从理论和实际两个方面论述了编辑工作中所包含的巨大的创造性.     

营销支撑平台现状及其发展

分析了目前营销支撑平台的发展现状,针对存在问题和经营、管理、运行效率方面的要求,从闭环式方案定制系统、系统化支撑程序设计、优惠处理模型优化3个方面探讨了营销支撑平台的发展方向。     

商业市场信息随机预测模型的研究和计算机实现

本文针对商业市场信息的特点，选用了随机预测模型ＡＲＩＭＡ的基本模式；深入研究ＡＲＩＭＡ模型建立的全过程，开拓性地采用了功率谱估计方法，确定市场预测模型的阶数ｐ和ｑ；利用多种高级语言的混编程序技术，在微机上完全实现了商业市场信息预测系统；运行结果表明；该模型及其实现系统是可行的。     

Decision Support Systems (DSS) development using a model of user inquiry types: Methodological proposals and a case study

A study of the DSS implementation area reveals an increased emphasis on methodologies for DSS development. As the DSS field matures, a larger number of methodological options are becoming available to the DSS developer. Existing methodologies have adopted various methods for performing the important task of DSS requirements analysis and specification. In envisaging a hierarchy of requirements analysis methods, a method for improved requirements analysis is proposed to remedy observed deficiencies within it. This method is based on a view of generic types of inquiries or solicitations made by the DSS user during decision-making. This formalism constitutes the basis of a proposed DSS development methodology that offers several benefits to DSS development. The intended benefits include a sharper and more focused requirements analysis to improve the DSS development process. This paper describes the model and methodology, alongside details of a real-world example of their use in developing a Marketing Decision Support System (MKDSS) for the support of marketing decision-making.     

Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors＇ alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors＇ betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.     

旅行社关系营销的新方法

旅行社行业经过一个时期的繁荣后,已经进入了一个利润微薄的时代,在过度竞争的环境下,旅行社要靠关系营销来保持稳定的客户源,创建品牌,降低客户对价格的敏感度。     

绿色食品--21世纪的主导食品

论述了绿色食品的主要内涵及绿色营销在发展绿色食品中的重要作用,指出了我国发展绿色食品存在的首要问题,并提出通过立法、政府调控、市场经济和科学技术等措施,可以有效地促进绿色食品营销的可持续发展。