营销支撑平台现状及其发展

分析了目前营销支撑平台的发展现状,针对存在问题和经营、管理、运行效率方面的要求,从闭环式方案定制系统、系统化支撑程序设计、优惠处理模型优化3个方面探讨了营销支撑平台的发展方向。     

商业市场信息随机预测模型的研究和计算机实现

本文针对商业市场信息的特点，选用了随机预测模型ＡＲＩＭＡ的基本模式；深入研究ＡＲＩＭＡ模型建立的全过程，开拓性地采用了功率谱估计方法，确定市场预测模型的阶数ｐ和ｑ；利用多种高级语言的混编程序技术，在微机上完全实现了商业市场信息预测系统；运行结果表明；该模型及其实现系统是可行的。     

Decision Support Systems (DSS) development using a model of user inquiry types: Methodological proposals and a case study

A study of the DSS implementation area reveals an increased emphasis on methodologies for DSS development. As the DSS field matures, a larger number of methodological options are becoming available to the DSS developer. Existing methodologies have adopted various methods for performing the important task of DSS requirements analysis and specification. In envisaging a hierarchy of requirements analysis methods, a method for improved requirements analysis is proposed to remedy observed deficiencies within it. This method is based on a view of generic types of inquiries or solicitations made by the DSS user during decision-making. This formalism constitutes the basis of a proposed DSS development methodology that offers several benefits to DSS development. The intended benefits include a sharper and more focused requirements analysis to improve the DSS development process. This paper describes the model and methodology, alongside details of a real-world example of their use in developing a Marketing Decision Support System (MKDSS) for the support of marketing decision-making.     

地理学科在综合文科专业人才培养中的作用

高师综合文科教育专业是一门新兴的专业。地理、历史、政治学科在综合文科教育专业人才培养中,各自应发挥什么作用,这是专业建设和发展必须回答的重大理论问题。本文论述了地理学科在综合文科教育专业人才培养中的地位与作用。地理学科除了可为中学培养“历史与社会”课教师和地理教师外,还能够对学生进行地理素质教育、人文精神教育、环境教育、可持续发展教育和全球观念教育。     

Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors＇ alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors＇ betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.     

旅行社关系营销的新方法

旅行社行业经过一个时期的繁荣后,已经进入了一个利润微薄的时代,在过度竞争的环境下,旅行社要靠关系营销来保持稳定的客户源,创建品牌,降低客户对价格的敏感度。     

Impoverishment of Soil Nutrients in Gully Erosion Areas in Yuanmou Basin

The impoverishment of soil nutrients of nine gully head areas in Yuanmou Basin is assessed through an integrated evaluation method established on the basis of Fuzzy mathematics and multivariate mathematical theory. Results show that soil erosion of gully erosion area in Yuanmou basin has resulted in severe impoverishment of soil nutrients. All gully head areas are at high leves of impoverishment except for one at middle. By probing into and analyzing the mechanism of impoverishment of soil nutrients, we find that soil erosion has led to impoverishment of soil nutrients in a way of compacting soil, heightening position of obstacle horizon, and reducing the content of organic matter, as well as the direct loss of nutrient elements. Finally, this paper points out that soil and water conservation arming at the prevention of soil erosion is the most effective way against impoverishment of soil nutrients in Yuanmou basin.     

智能化44点啤酒发酵温度巡测仪

本文将八十年代最新研制的集成温度传感器ＡＤ５９０、８０９０单片机，可编程逻辑器件ＧＡＬ－１６Ｖ８Ａ等新器件及智能化新技术，集中应用于啤酒发酵过程的温度检测。与传统人工测温相比，具有测温精度高、稳定性好、反应快、可远距离自动检测、定时打印，减轻工人劳动强度、调节啤酒发酵温度的响应速度快等特点。     

通用阵列逻辑GAL的破译软件

本文介绍与GAL器件破译仪主机运行有关的软件,包括异步通信程序模块、数据的二次处理和逻辑化简程序模块,以及菜单和附加功能程序模块。本文采取了一些措施,使破译时间得到减少。