浅析影视广告与区域经济文化发展的关系

影视广告作为一种传播信息的载体，在我国发展的时间不算很长，但其发展的速度是迅猛的，在经济特别是在区域经济的发展过程中起到了积极的推动作用。经济的发展离不开良好的社会环境和人文环境，影视广告的目的不仅仅是企业产品的宣传，更重要的是社会和谐、高尚文化品质以及诚信环境的创建，影视广告的发展还存在许多问题，解决这些问题的主要手段之一就是对人才的培养，因此，影视广告专业建设显得非常必要。     

Clothing Consumption in Urban China

Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated hi this paper. It was found that regional differences exist significantly among the cities, possibly due to differences in economy, customs, culture and other factors. It was also found that the demographic and socioeconomic factors including age, gender, marital status, education level, occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were examined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China.     

关于女性消费心理与策略的研究

女性已经成为消费生活中最活跃的因素,她们在购买活动中起着特殊的作用,因此,深入地研究女性的消费心理是十分必要的。本文主要针对女性消费心理上的特点和消费心理上的新动向提出面向女性消费者心理的策略,对于整个销售市场有着重要的意义。     

热力站最小二乘建模法仿真研究

针对集中供热热力站一类热工对象,提出一种基于典型信号响应的最小二乘建模方法.方法的原理是在已知典型脉冲、阶跃、斜坡信号响应的条件下,按照最小二乘的模式,推导出被辨识连续系统模型参数.应用该方法对一个实际热力站的供热过程模型进行辨识,仿真研究表明,与其他常规辨识方法相比,所取得的辨识结果的精度有明显的提高.该方法简单、易行,具有较好的实用性.     

Can consumer sentiment and its components forecast Australian GDP and consumption?

This paper examines whether the disaggregation of consumer sentiment data into its sub‐components improves the real‐time capacity to forecast GDP and consumption. A Bayesian error correction approach augmented with the consumer sentiment index and permutations of the consumer sentiment sub‐indices is used to evaluate forecasting power. The forecasts are benchmarked against both composite forecasts and forecasts from standard error correction models. Using Australian data, we find that consumer sentiment data increase the accuracy of GDP and consumption forecasts, with certain components of consumer sentiment consistently providing better forecasts than aggregate consumer sentiment data. Copyright © 2009 John Wiley & Sons, Ltd.     

消费者异质性影响下的网络信息商品销售策略

针对网络销售模式下的信息商品的特性,文章研究消费者异质性(最大价值差异和强度差异之和)及商品关系对普通销售、纯捆绑销售和混合捆绑销售策略的影响.研究结果表明当强度差异较小,商品间互补或替代时,纯捆绑销售和普通销售分别占优势地位;当商品间无关时,纯捆绑销售与普通销售占优概率基本相等.当强度差异等于最大价值差异时,随异质性增加,普通销售明显优于纯捆绑销售.对混合捆绑的研究给出其转为普通销售和纯捆绑销售的条件,并发现在商品间互补的情况下,当强度差异较小且两种商品最大价值差异相差不大时,纯捆绑策略占优;最大价值差异相差较大且消费者对其中一种商品偏好基本一致时,混合销售策略占优.     

营销刺激对消费者的影响——以微型汽车市场为例

用微型汽车的价格、性能、品牌、质量、款式外观和服务来刻画由厂商或经销商所发出的营销刺激,并就这些刺激因素对消费者的影响进行了调查,然后使用所得调查数据研究了营销刺激因素对消费者的影响。结果显示微型汽车的价格是对消费者影响最大的刺激因素,其次是性能、品牌和质量,最后是款式外观和服务,并且车型不同则营销刺激因素对消费者的影响也不同。     

TD-SCDMA网络测试仪NBAP协议仿真软件设计

研制具备Iub接口NBAP协议仿真功能的TD-SCDMA网络测试仪,有助于主动模拟网络性能和分析网络 故障。提出了软件设计中模块定义和代码实现的新方案。ASN.1工具采用的是OSS公司推出的编译器和运行程 序库。NBAP协议数据单元的编码和解码性能可靠、稳定。经过测试,该）NBAP协议仿真功能符合实际测试的要 求。     

Forecasting private consumption with Google Trends data

This paper examines the predictive relationship of consumption‐related and news‐related Google Trends data to changes in private consumption in the USA. The results suggest that (1) Google Trends‐augmented models provide additional information about consumption over and above survey‐based consumer sentiment indicators, (2) consumption‐related Google Trends data provide information about pre‐consumption research trends, (3) news‐related Google Trends data provide information about changes in durable goods consumption, and (4) the combination of news and consumption‐related data significantly improves forecasting models. We demonstrate that applying these insights improves forecasts of private consumption growth over forecasts that do not utilize Google Trends data and over forecasts that use Google Trends data, but do not take into account the specific ways in which it informs forecasts.     

考虑用户风险规避的V2G备用消费价格补贴CVaR模型研究

在单风险中性电网公司与单风险规避用户组成的V2G备用销售侧系统中,用户的风险规避及电网公司对其的消费价格补贴都会直接影响用户备用预订和消费行为.在CVaR风险度量准则下,构建了考虑用户风险规避的V2G备用消费价格补贴CVaR模型,并分别求解了一体化和分散决策下有、无消费价格补贴时的用户最优备用预订容量,以及有消费价格补贴下电网公司的均衡消费价格补贴.在此基础上,给出了利用消费价格补贴协调该V2G备用销售侧系统且达到Pareto改进时用户风险规避程度、电网公司备用预订合约价格以及消费价格补贴之间满足的解析关系.最后,将模型拓展到双方考虑用户风险规避信息不对称,分析用户隐瞒风险规避程度的动机及其对有消费价格补贴下的分散决策CVaR模型的影响.研究发现:在消费价格补贴策略下,风险规避型用户的最优V2G备用预订容量与其风险规避值负相关,而与备用预订的合约价格正相关;用户的风险规避值会对其均衡时的CVaR利润产生先负向后正向的影响;在电网公司与用户对后者风险规避程度存在信息不对称的情形下,用户为了提高获得的最优CVaR利润,具有虚假报高风险规避值的动机.数值算例也验证了所提出的模型与理论分析的可行性.