英语长句的处理与译法

本论文就是通过探讨英语长句的处理方法和具体的译法,从而使我们在翻译时达到既忠实与原文,又符合译语语言规范。     

On the Problems and Strategies in Trademark Translation

Trademark,which is commonly known as brand,is the logo of commodity produced by manufacturer or operator of goods.Such kind of logo is usually composed of words or graphs,or by the combination of them.The trademarks of this paper refer to the trademark words,or brand names. This paper starts with the characteristics of English and Chinese trademarks,and then exhibits the current situation and problems in trademark translation;puts forward some basic strategies and methods of translation.Finally,some principles are provided to make translation of trademarks much more vivid and more expressive.All the above is to arouse consumers＇ desire to buy,which will make the products more competitive.     

On the Translation of Individualism

In China,individualism is translated into ＂个人主义＂,whereas in western culture,the connotation of individualism doesn＇t equal to ＂个人主义＂ in China.Individualism is the soul of western culture which consists of the core part of western civilization,however,when interpreted into Chinese,individualism represents selfish.It is obvious that individualism is turned from positive into negative.The paper attempts at the proper translation and proves into the equivalence theory to find the reason.     

浅谈文学与非文学文体特征及翻译

本文通过比较文学文体和非文学文体的特征,探讨不同文体的翻译要点,并以实例加以证明。     

试谈翻译专业教学新思路(英文)

本文针对英语专业翻译教学现状,提出"以学生为中心"的理念,并从教材及课堂活动安排等方面设计了一套新型教学模式。     

以“目的论”观点看高校校园双语标识——以四川某高校为例

如今的大学不再是过去单纯的"象牙塔",对外开放和对外交流的功能越来越强,许多高校校园内标识语逐渐采用双语。然而校园内标识语的翻译如果缺乏规范,就会大大影响标识语作用的发挥,削弱学校的对外形象。本文以某高校校园双语标识语为例,以"目的论"观点,探讨高校校园标识语翻译的现状和问题,并提出了相应的翻译原则。     

词牌的文化特征与英译策略

词是中国古代文学的重要组成部分,也是中国传统文化的体现。词牌,作为词的曲调,词牌的背后也蕴含着丰富的文化内涵,本文将以文化翻译观为基础,讨论词牌的翻译。并通过对不同译文的比较,探索词牌英译的方法。     

从英汉语中“大”的语用差异谈文化因素对翻译的影响

语言是文化的载体,文化是语言的土壤,翻译是跨文化交际的桥梁。＂大＂在英汉语中的语用差异反映了东西文化在人际心理距离和权利重心倾向方面的不同。＂大＂的翻译不仅是语符表层指称意义的转换,更是两种不同文化的相互交流和移植,由此可以分析文化因素对语言翻译的具体影响。