汽车营销决策支持系统数据仓库的设计与实现

通过对数据仓库体系结构的研究,结合汽车营销中的对象模型,建立了汽车营销的数据仓库的概念模型,并且利用SQL Server analyse建立了具体的数据仓库实例,用于辅助汽车营销决策。     

煤炭计量管理系统的研究与设计

煤矿在未煤炭计量管理系统之前,地销煤系统在实际使用中存在很多缺陷问题,煤炭计量管理系统有效解决了这些问题。本文从实际出发研究了煤矿煤炭计量管理系统在地销煤系统中所起到的作用,分析了系统的特点、组成和功能。     

航空公司促销分析模块的设计

现在航空公司的促销方式很多，但是这些促销的开展多数情况下是主观决策的，缺乏科学分析的基础。本文设计基于SAS的促销分析模块，旨在使决策人员了解促销政策是否达到预期目的，有没有造成成本的增加，以此来评价促销政策是否合理，下次在开展同类型促销活动时，可以注意这些问题，实行更加合理的奖励政策，激励会员乘机，给公司带来更大收益。     

集团销售公司客户管理系统设计和实现

本文阐述了数据库管理系统（DBMS）在现代企业管理中的地位。分析某集团销售公司客户管理业务现状。运用数据库知识及VFP6.0数据库开始平台，遵循软件工程学的开发步骤，建立了适应集团销售公司客户管理的DBMS产品模型。以达到用户对该系统的安全保密性、操作简便、数据分析查询、报表生成、资源共享的需求。     

Brief Discussion about How the Domestic Famous Clothing Brands Do Terminal Sales Promotion

Clothing designing and merchandising are an indivisible and interdependent whole.Only the perfect combination of designing and marketing can really create a superior brand.So,how to quickly lift the degree of the consumers' concern to a clothing brand and stir up their consumption desire? One effective path of increasing the sales of clothing and apparel right is terminal sales promotion,in my opinion.     

海峡两岸鱼市场营销管理模式比较

对海峡两岸水产经济的重要组成部分──水产品市场营销管理模式进行了客观的比较分析，并提出促进两岸水产品市场营销合作的几点建议。     

Sales revenues: Time-series properties and predictions

This paper compares the predictive ability of ARIMA models in forecasting sales revenue. Comparisons were made at both industry and firm levels. With respect to the form of the ARIMA model, a parsimonious model of the form (0, 1, 1) (0, 1, 1) was identified most frequently for firms and industries. This model was identified previously by Griffin and Watts for the earnings series, and by Moriarty and Adams for the sales series. As a parsimonious model, its predictive accuracy was quite good. However, predictive accuracy was also found to be a function of the industry. Out of the eleven industry classifications, ‘metals’ had the lowest predictive accuracy using both firmspecific and industry-specific ARIMA models.