浅谈《消费心理学》案例教学法的运用

消费心理学是市场营销专业的核心课程,但因其内容抽象,学生理解起来会有一定困难。案例教学法不仅使学生能够正确理解相关理论,更重要的是学会了分析问题、解决问题的能力。本文从案例教学法角度剖析,初步探索了一些可行的教学方法。     

Forecasting water demand—A disaggregated approach

The paper outlines the background research into domestic and industrial water use that was conducted over a period of 3 years and the use that was subsequently made of the detailed information in establishing a revised 20 year forecast of the demand for potable water supplies in the Severn–Trent Water Authority area in England. The major difficulty in forecasting water demand is its multiplicity of uses, each with a different potential rate of growth in demand; a further complication is the growth in water recycling in industry. The water industry is one of the most capital intensive industries in the UK and because of the large capital sums involved in reservoir development and the long lead times for construction, the reliability of forecasts is a sensitive area. The component method described in this paper replaces the traditional extrapolatory approach and is believed to produce more meaningful forecasts.     

现代工业设计的走向问题探讨

现代工业设计走过百年的历程,设计的方向逐渐出现了分岔和偏离。我们应该怎样看待我们周围生活中的设计,周围的人,以及生活的品位,休闲娱乐的方式和对社会价值的认知。工业设计的发展何去何从?设计的统筹规划究竟该如何进行?它该如何向提升人的价值品位和生活质量的设计方向发展。     

居民消费价格指数的ARCH模型及实证分析

本文根据居民消费价格指数时间序列（CPI）数据本身的特点,建立了CPI的自回归模型、一到三阶ARCH模型。比较各个模型参数,得到CPI短期预测最优模型为自回归一阶ARCH模型。预测效果图表明：自回归一阶ARCH模型在预测趋势突变时会有一定的滞后性。