论审美情感与广告创作

审美情感对于广告创作具有特珠价值，它是沟通广告与消费者的一个重要桥梁和纽带。审美情感对于广告创作之作用体现在三个方面：一是满足受众的情感需求，激发消费动机；二是营造优美意境，引发受众的审美愉悦；三是沟通物性与人性，变商业化为人情化。广告所传递的审美情感主要表现在人性、人文关怀、暧昧的怀旧情结、亲情爱情友情、恋家思乡情怀等方面。     

信息论方法和信息系统中的信息准确性问题

提出了采用信息论方法解决复杂信息系统中的信息准确性问题。为了深入理解信息系统的误差和控制信息系统结构、内容的误差，对信息系统与通信系统进行了类比，得到了信息系统与通信系统的对应关系。在此基础上，应用信息论和控制论方法，提出了对信息系统的结构误差和信息误差进行控制的概念，以有效地解决复杂信息系统的不准确性问题。     

Modelling Experiments as Mediating Models

Syntactic and structural models specify relationships between their constituents but cannot show what outcomes their interaction would produce over time in the world. Simulation consists in iterating the states of a model, so as to produce behaviour over a period of simulated time. Iteration enables us to trace the implications and outcomes of inference rules and other assumptions implemented in the models that make up a theory. We apply this method to experiments which we treat as models of the particular aspects of reality they are designed to investigate. Scientific experiments are constantly designed and re-designed in the context of implementation and use. They mediate between theoretical understanding and the practicalities of engaging with the empirical and social world. In order to model experiments we need to identify and represent features that all experiments have in common. We treat these features as parameters of a general model of experiment so that by varying these parameters different types of experiment can be modelled.

自适应通信环境(ACE)及其用于构建异构网络计算环境

自适应通信环境(ACE)是一个实现了并发通信软件的核心设计模式的、免费的、开放源代码的、面向对象软件框架.自适应通信环境(ACE)提供了丰富的完成公共通信功能的、可重用c++类包和框架组件,它可以运行于众多的平台.该文比较全面地介绍了自适应通信环境(ACE)的结构和功能及安装.接着构建了一个用于实验的实用而低价位的异构网络计算环境.     

无失真传输和希尔伯特变换

本文利用希尔伯特变换的概念及因果系统H（jω）的实部与虚部之间的关系来分析通信系统的无失真传输．     

专用短程通信协议模型的建立

以专用短程通信(DSRC)协议的开发为背景,参照现有国际标准,提出了适合我国通信环境和面向多应用的DSRC协议的总体结构,描述了协议的帧格式,论述了车-路的通信过程,在此基础上建立了协议的数学模型,并给出了模型的假设条件和部分在求解过程中将要用到的基础数据．     

科技查新实践中的技巧

本文系统的从查新合同的填写，查新员与委托人的沟通，检索式的拟定三个方面入手，分析查新基本流程中常见的问题，探讨相应的解决措施和工作技巧．以提高查新效率和质量。     

The simulation of electrostatic coupling intra body communication based on the finite element method

In this paper, investigation has been done in the computer simulation of the electrostatic coupling IBC by using the developed finite-element models, in which a.the incidence and reflection of electronic signal in the upper arm model were analyzed by using the theory of electromagnetic wave;b.the finite-element models of electrostatic coupling IBC were developed by using the electromagnetic analysis package of ANSYS software;c.the signal attenuation of electrostatic coupling IBC were simulated under the conditions of different signal frequencies, electrodes directions, electrodes sizes and transmission distances. Finally, some important conclusions are deduced on the basis of simulation results.     

医学专业贫困大学生交流恐惧现状调查及其与人格的关系研究

目的:探索医学专业贫困大学生交往恐惧现状,分析交流恐惧与人格的关系。方法:采用《艾森克人格问卷简式量表》、《交流恐惧自陈量表》对170名某医学院校贫困大学生进行问卷调查。结果:医学专业贫困大学生的交流恐惧现状处于中等水平;人格是影响交流恐惧现状的重要因素。     

高性能价格比的卫星数据通信系统

本文在几个方面论述了传统的地面通信系统用于数据通信的缺陷,以及卫星通信系统用于数据通信的优越性。通过几种多址方式的比较,选出最适合于高性能、低价格卫星数据通信系统的优越方案。最后给出一种可行的设计方案。