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随着社会环境与市场环境的剧变,专家断言:世界经济开始进入了“服务经济时代”,而服务营销理念的提出,还需要在营销理论的深度上获得支撑.本文因此而尝试对经典营销理论进行审视和思考:从4Ps到3Rs+4Ps。 相似文献
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用灰色非线性建模理论,建立了家具销售方面的两个预测模型,为家具企业的生产、销售,提供了一个科学而又容易操作的决策方法。 相似文献
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夏永康 《重庆工商大学学报(自然科学版)》1999,(3)
金融POS机在公用分组交换网上的应用,对使用信用卡的客户购物更方便。工程中对传统电话网组网方式和公用分组交换网方式进行了分析比较,结果采用了后者来实现对信息的处理,从而提高了金融机构信用卡的服务质量,这将对金卡工程起到积极的促进作用。 相似文献
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In this paper, we analyze the pricing decision and the compensation strategy of a firm that relies on a heterogeneous sales force to sell its product in two periods. The sales agents’ selling abilities are their private information and will determine the effectiveness of the agents’ selling efforts. We introduce three compensation contract strategies, i.e. pooling, semi-separating and separating that the firm can adopt in period one and by applying principle-agent theory, derive the optimal compensation contracts and optimal price for the firm in two periods in each strategy. Comparing these three contract strategies, we found that the optimal strategy for the firm depends on the discount factor. We show that the firm will surely offer separating contracts in period one for some small discount factor, and for some large discount factor pooling contract is certain to be provided in period one. However, semi-separating contracts may be considered for some mediate discount factor, and also may not appear for all discount factors in period one. Our analysis also reveals that the optimal price decreases with the discount factor when pooling contract is offered in period one and increases with the discount factor when separating contracts is offered in period one. 相似文献
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Two types of forecasting methods have been receiving increasing attention by electric utility forecasters. The first type, called end-use forecasting, is recognized as an approach which is well suited for forecasting during periods characterized by technological change. The method is straightforward. The stock levels of energy-consuming equipment are forecast, as well as the energy consumption characteristics of the equipment. The final forecast is the product of the stock and usage characteristics. This approach is well suited to forecasting long time periods when technological change, equipment depletion and replacement, and other structural changes are evident. For time periods of shorter duration, these factors are static and variations are more likely to result from shocks to the environment. The shocks influence the usage of the equipment. A second forecasting approach using time-series analysis has been demonstrated to be superior for these applications. This paper discusses the integration of the two methods into a unified system. The result is a time-series model whose parameter effects become dynamic in character. An example of the models being used at the Georgia Power Company is presented. It is demonstrated that a time-series model which incorporates end-use stock and usage information is superior—even in short-term forecasting situations—to a similar time-series model which excludes the information. 相似文献
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针对某集团ERP系统SSH(Strust,Spring,Hibernate)环境下需要研发销售"3-1分栏报表"时遇到的数据操作过于频繁和算法复杂度太高的问题,给出了解决问题的思路,以业务员、区域、客户、产品系列4个分栏使用"Groupby"HQL语句生成List集合,再转换为二维字符串数组,进而给出了算法假设、设计和实现,最终生成数据矩阵,使复杂度降低为O(n3),经测试该方法比"通常方法"约快19倍。 相似文献