广告翻译——选择与顺应

作为实用翻译的一种,广告翻译的功利性决定了其翻译不可能是简单机械地重现原文,更不能死守传统的所谓“忠实”的翻译观。为了适应商业社会激烈的竞争,本文根据J．Verschueren的语言顺应理论提出:广告翻译是一个通过不断选择来顺应目的语的语言和文化,从而成功完成广告翻译的任务,达到广告目的的一个过程。同时指出应该在哪些方面作出顺应。     

Effects of pattern shape on adaptation of dLGN cell

Pattern adaptation is one of the fundamental sensory processes in the visual system. In this study, we compared pattern adaptation induced by two types of sinusoidal drifting grating in dLGN cells of cat. The two types of grating have the same parameters (e.g. spatial frequency,temporal frequency and contrast) except their pattern shapes,one of which is normal grating and the other annular grating.The results suggested that the annular grating elicited stronger response and stronger pattern adaptation than the normal grating. This is consistent with the adaptation and aftereffect to the two types of drifting gratings seen in psychology and may reflect the subcortical neural mechanism underlying these psychological phenomena.     

一种十进制自适应并行遗传算法

针对遗传算法中的早收敛现象,从增强和保持种群多样性出发,引入自适应并行遗传算子的进化策略,提出了一种十进制自适应并行遗传算法(Decimal Adaptive Parallel Genetic Algorithm).实验结果表明,该算法对多个标准测试函数都表现出较好的搜索性能.     

构建高职院校英语教学的"士"字型人才培养模式

目前,高职院校英语教学模式各具特色,但仍难以适应就业需要.按"士"字型培养模式构建的"士"字型能力培养目标和课程体系,不但能够满足当前就业和终身学习的需要,同时也为后续就业做好了必要的知识准备.     

我校护理学专业学生维生素A营养水平评价

目的：了解护理学专业大学生维生素A营养水平.方法：采用YA-Ⅱ型暗适应计测185名学生暗适应时间.结果：维生素A不足者28人,占15.1%,未发现夜盲症.结论：大多数学生维生素A营养状况正常,但少数学生维生素A不足,应注意调整膳食结构,增加富含维生素A食物的摄入.     

延迟受限细粒度可伸缩视频流媒体平滑传输

在异构网络上可伸缩视频传输中,为了解决由于网络的时变性特征所引起的编码码流与网络带宽不适配所引起的问题,该文提出了一种控制可伸缩码流的传输,使之适应带宽的时变特性,同时能够保证平滑的重建视频质量的传输调度算法。该文在延迟受限的条件下,通过控制每一帧增强层码流的传输,使得带宽变化所带来的视频质量波动显著下降,从而有效地提高了视频的总体质量。仿真试验表明,该方案在提高视频客观质量的同时提高了其主观质量,有效提高了视频传输的鲁棒性。同时,该文所提出的算法复杂度较低,能够应用在实际的流媒体传输系统中。     

Neuroglobin mutation associated with hypoxia adaptation in Tibet chicken

Globin protein family plays an important role in storing and transporting oxygen. As a newly reported globin, the revealed function of neuroglobin includes binding and storing oxygen as well as facilitating the utilization of oxygen in neuronal cells. In the present study, mutations in exons of chicken Ngb gene were identified with the method of sequencing and created restriction site PCR in Tibet chicken and other four lowland chicken breeds. The mutations of Lys-2224(E4)-Asn and Ser-2279(E4)-Gly were identified in exon 4 of the gene. The Lys-2224(E4)-Asn mutation existed only in Tibet chicken and the mutation frequencies increased with increasing altitude. Analysis of the haplotype and diplotype of the two mutations in Tibet chicken populations of different altitudes showed that the frequencies of TG haplotype and TTGG diplotype also increased with increasing altitude, while the reverse tendency was found on GGAA diplotype. Under the hypoxic simulation incubation, the main haplotype was TG in living embryos and GA in dead embryos. The results showed that the Lys-2224(E4)-Asn mutation may be a specific mutation associated with hypoxia adaptation in Tibet chicken.     

Neuroglobin mutation associated with hypoxia adaptation in Tibet chicken

Globin protein family plays an important role in storing and transporting oxygen. As a newly reported globin, the revealed function of neuroglobin includes binding and storing oxygen as well as facilitating the utilization of oxygen in neuronal cells. In the present study, mutations in exons of chicken Ngb gene were identified with the method of sequencing and created restriction site PCR in Tibet chicken and other four lowland chicken breeds. The mutations of Lys-2224(E4)-Asn and Ser-2279(E4)-Gly were identified in exon 4 of the gene. The Lys-2224(E4)-Asn mutation existed only in Tibet chicken and the mutation frequencies increased with increasing altitude. Analysis of the haplotype and diplotype of the two mutations in Tibet chicken populations of different altitudes showed that the frequencies of TG haplotype and TTGG diplotype also increased with increasing altitude, while the reverse tendency was found on GGAA diplotype. Under the hypoxic simulation incubation, the main haplotype was TG in living embryos and GA in dead embryos. The results showed that the Lys-2224(E4)-Asn mutation may be a specific mutation associated with hypoxia adaptation in Tibet chicken.     

从顺应论角度看英语广告语言和文化语境

语言反映文化，文化决定语言的选择。因此，英语国家的文化决定了广告活动中英语的选择，即语言的选择要顺应英语国家的文化语境。顺应的因素包括英语国家人的思维模式、审美价值观和宗教信仰及禁忌。只有这样，广告语言才能实现它的交际目的——说服受众来购买产品或服务。     

民办院校专转本学生融入问题研究

专转本是江苏省大专院校学生升入本科院校继续深造的重要方式。专转本学生并入民办院校学习生活后，新的学习和生活环境、高昂的学费、迷茫的心理状态让专转本学生难以适应新的大学生活。作为学生工作者要当好学生的引导员、组织员、疏导员，帮助学生融入和谐学院的建设中。