农民收入与农村土地使用状况的相关性研究

基于对山东省农民收入与农村土地使用状况的调查,发现农民人均收入与人均耕地资源的占有呈负相关关系,并对其形成原因进行了剖析,对农民增收、实现农村现代化的策略进行了探讨。     

对我国近5年来图书馆营销研究的综述

探讨了图书馆营销的概念及内涵,分析了图书馆营销的方式,论述了图书馆营销的策略,为今后研究图书馆营销理论提供依据。     

基于服务营销策略的中国企业品牌初探

阐述了服务营销策略的特点与作用,并对其在提升中国企业品牌方面的意义进行了探讨。     

发展战略与企业管理

加入WTO以后,中国企业面临着经济国际化带来的挑战,如何在激烈竞争中占有一席之地,企业需要认真审视发展战略,以四层级战略管理进行战略能力的系统化设计和布局,尽快做大做强。     

营销支撑平台现状及其发展

分析了目前营销支撑平台的发展现状,针对存在问题和经营、管理、运行效率方面的要求,从闭环式方案定制系统、系统化支撑程序设计、优惠处理模型优化3个方面探讨了营销支撑平台的发展方向。     

商业市场信息随机预测模型的研究和计算机实现

本文针对商业市场信息的特点，选用了随机预测模型ＡＲＩＭＡ的基本模式；深入研究ＡＲＩＭＡ模型建立的全过程，开拓性地采用了功率谱估计方法，确定市场预测模型的阶数ｐ和ｑ；利用多种高级语言的混编程序技术，在微机上完全实现了商业市场信息预测系统；运行结果表明；该模型及其实现系统是可行的。     

Decision Support Systems (DSS) development using a model of user inquiry types: Methodological proposals and a case study

A study of the DSS implementation area reveals an increased emphasis on methodologies for DSS development. As the DSS field matures, a larger number of methodological options are becoming available to the DSS developer. Existing methodologies have adopted various methods for performing the important task of DSS requirements analysis and specification. In envisaging a hierarchy of requirements analysis methods, a method for improved requirements analysis is proposed to remedy observed deficiencies within it. This method is based on a view of generic types of inquiries or solicitations made by the DSS user during decision-making. This formalism constitutes the basis of a proposed DSS development methodology that offers several benefits to DSS development. The intended benefits include a sharper and more focused requirements analysis to improve the DSS development process. This paper describes the model and methodology, alongside details of a real-world example of their use in developing a Marketing Decision Support System (MKDSS) for the support of marketing decision-making.     

基因研究中的知情权探析

20世纪以来，基因研究得到了广泛重视，尤其是人类基因组序列的测定给制药、保健、农业和食品制造等产业带来了巨大商机。与此同时，基因侵权事件屡屡发生，尤其是在发展中国家。目前在中国，出现的最为普遍、最为严重的侵权行为就是侵犯被研究对象的知情权。对此，应加强知情权的保护，严格约束中方合作单位，加侠基因方面的立法，加强公民的自我保护意识。     

论古代中韩《诗经》研究比较的可行性

中韩两国的《诗经》研究均历史悠久,成果丰硕,彼此之间互有同异,这为比较研究提供了很大的方便.仅就古代的研究情况而言,无论是在研究的历史时限上,还是在研究的文化背景和具体内容上,都具有极大的可比性.     

Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors＇ alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors＇ betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.