浅谈广告的创意

介绍了广告创意的内涵、金字塔原理、过程及其思考方法,途述了广告创意的U SP广告策略、品牌形象策略和广告定位策略。     

化工职业技术教育的现状及其发展对策研究

该文分析了我国化工职业技术教育的现状及特点，从多个角度并以详细的数据材料阐述了现阶段制约我国化工职业技术教育发展的因素，并结合化工职业技术教育的发展趋势讨论对策，总结出化工职业技术教育在今后的发展的道路上应注意的几点事项。     

Mathematical model of the identical slope surface

The formation of the identical slope surface and the method of construction are discussed. On the basement of building the parameter equation of variable-radius circle family envelope, the frequently used parameter equation of the identical slope surface of the top of taper moving along column helix, horizental arc and line is built. The equation can be used to construct the identical slope surface’s contours, gradient lines and three dimensional figures correctly. Biography: Hu Jian-guo(1953-), male, Professor, research direction: CG and CAD.     

Finding global minima with a new dynamical evolutionary algorithm

A new dynamical evolutionary algorithm (DEA) based on the theory of statistical mechanics is presented. This algorithm is very different from the traditional evolutionary algorithm and the two novel features are the unique of selecting strategy and the determination of individuals that are selected to crossover and mutate. We use DEA to solve a lot of global optimization problems that are nonlinear, multimodal and multidimensional and obtain satisfactory results. Foundation item: Supported by the National Natural Science Foundation of China (No. 60133010, NO. 60073043 and No. 700/1042) Biography: Zou Xiu-fen(1996-), female, Ph. D candidate, Associate professor, research direction: evolutionary computing, parallel computing.     

永磁同步直线电机弱磁调速时的设计

从凸极率角度出发，对内部磁极结构电机提出了新的设计方法，为使电机的特性具有可比性，假设电机均运行于相同的基值点，并采取相同的控制策略，着重了研究凸极率（ld/lq)对电机最大可能速度，逆变器功能（VA）和电流控制特性的影响，所得结论对电机及其驱动系统的选择和有积极的参考指导作用。     

Impoverishment of Soil Nutrients in Gully Erosion Areas in Yuanmou Basin

The impoverishment of soil nutrients of nine gully head areas in Yuanmou Basin is assessed through an integrated evaluation method established on the basis of Fuzzy mathematics and multivariate mathematical theory. Results show that soil erosion of gully erosion area in Yuanmou basin has resulted in severe impoverishment of soil nutrients. All gully head areas are at high leves of impoverishment except for one at middle. By probing into and analyzing the mechanism of impoverishment of soil nutrients, we find that soil erosion has led to impoverishment of soil nutrients in a way of compacting soil, heightening position of obstacle horizon, and reducing the content of organic matter, as well as the direct loss of nutrient elements. Finally, this paper points out that soil and water conservation arming at the prevention of soil erosion is the most effective way against impoverishment of soil nutrients in Yuanmou basin.     

中山大学校园传统建筑风格评析

本文研究对象为现存于广州中山大学（南校区）校园内建于1936年以前传统建筑。通过对这些建筑的分析，根据建筑风格的不同将中山大学传统建筑分为两个时期：折衷主义时期（1904-1928）和古典复兴主义时期（1928-1936），对这两个时期的建筑风格分别进行概括，并列举了一些代表性的建筑实例。     

AC发泡剂新工艺研究—Ⅲ电解氧化法

用钌钛金属阳极在含有Ｃｌ—和Ｂｒ－离子的酸性溶液中进行电解氧化联二脲制备偶氮二甲酰胺，获得产品得率为９３—９８％、纯度为９９．６％、电流效率为８８－９２％。母液可循环使用，基本不产生废液．     

结构可靠度分析非线性抗力函数线性化问题的研究

本文研究了非线性抗力函数线性化处理方法，以简化极限状态方程代替实际极限 状态方程对可靠度分析的影响。文中以钢筋混凝土两种实际构件为例，用实际极限状 态方程作了可靠度计算，并与简化方程作了对比分析．     

多用户系统的基本设计

本文讨论APPLE—Ⅱ微型计算机的联网问题.由六个APPLE—Ⅱ微型机系统,通过一个以Z—80—CPU 为核心而构成的微型计算机,连接成星形松耦合网,实行六用户资源共享及用户通讯,文中简述了此多用户系统的设计思想.研制多用户系统是华南师大微电子学研究所承担的科研项目,文中所述的想法,已在科研实践中实现.