广告设计的民间情结——"陌生化"理论的应用

分析了民间艺术和现代广告对“陌生化”理论的应用.得出对民间艺术赋予“陌生化”理论的应用,有助于民间艺术更好地发展.把这种理论运用到现代广告中,能够使现代广告艺术的趣味性变得丰富多彩,从而增强了广告作品的审美情趣并吸引公众的注意力,完成广告作品的最终传播使命.所产生的巨大的广告效应则是其理论具体应用的有力证明.     

试论情感诉求在现代广告中的应用

本文主要讲述情感述求广告如何产生、发展、以及在现代广告中的地位,了解情感述求广告的创作表现及其原则。同时,试从心理学角度解释情感诉求如何对广告受众产生影响及如何去吸引消费者,并探讨情感诉求广告在广告创作中的实际应用。     

情感因素在广告设计中的运用

广告设计中注入情感的因素,容易被大多数的观众所接受,情感广告对消费者极具感染力,特别是在感性消费时代,消费者越来越注重消费中的情感体验。因此情感诉求广告在现代商业广告中将发挥越来越大的作用。本文主要阐述了情感对广告设计的影响,从情感的定义入手,结合案列对广告设计中的情感因素做了详尽的描述。     

广告语言的词汇与句法特点探析

在信息化高速发展的现代社会,广告作为一种宣传策略和手段,直接影响着人们的思想行为模式和产品的销售状况。本文从词汇和句法的角度进行分析,对广告案例中的语体色彩、感情色彩、祈使句、省略句等内容进行了讲解和阐述,对增强广告语言的使用效果有一定积极意义。     

浅谈情感在现代居住空间设计中的应用

简述了现代居住空间情感的表达方式,介绍了形式、色彩、材料、光与影的情感化在现代居住空间设计中的应用,并通过实例加以说明。     

现代广告设计中的色彩观

在现代广告设计中，色彩是产生视觉冲击力和艺术感染力的重要因素。一件广告设计作品必须具备良好的视觉传达效果才算的上是好的作品。现代社会物质生产丰富，生活节奏日益加快，人们更关心情感上的需求、精神上的享受。对于广告设计中的色彩来说，始终要以人为本的设计。在色彩设计中，不仅要考虑公共的审美，还要与时代相结合，体现出新的时代精神和时代特点。     

广告语翻译中的情感关联探讨

本文以关联理论及描写翻译理论为依据，从读者角度出发，通过分析广告翻译实践中源语与目的语之间的情感关联，强调在现代广告语翻译实践中译者要注意对于情感关联的重视，给现今竞争日益激烈的涉及诸多领域的广告翻译提供具体的建议和指导。     

寓情于景 情景交融——试论情感诉求广告的创作策略

广告是通过媒体向用户推销产品或招徕、承揽服务以达到增加了解和信任,从而扩大销售目的的一种促销形式。现代社会已经没有不做广告的企业和企业家,也没有不依赖广告进行商品促销的商业活动了。现代广告按诉求方式可分为理论劝服广告和情感诉求广告,目前既能引起注意和兴趣,又可剌激购买欲望和行动的广告形式无疑首推情感诉求广告。情感诉求又叫感情诉求,它是一种极富人情味的诉求方式。指广告策划者利用人的情绪和情感的活动规律,通过激发消费者积极的情绪和情感体验,满足消费者的心理需求,使消费者产生情感上的共鸣,进而产生购买动机,做出…     

现代广告语言的审美透视

本文通过对现代广告语言的审美透视，认为现代广告语言有以下几种审美价值：晓畅易懂、通俗精炼的简洁美：生动形象、真实高雅的情趣美：尊老爱幼、亲近和谐的情感美。     

感人之心 莫先乎情——谈广告文案写作的情感设计

广告是一种宣传工具，促使广告发挥作用的因素有许多，但最重要的却是文案，而文案词写作的好坏，关键又在于它的情感设计是否成功，情感设计必须坚持诚实可信，朴素单纯，生动幽默的原则，另外，成功的情感设计还必须讲究一定的方法，如欲扬故抑、巧妙联想，悬念效应、名人效应、熟悉感原则和修辞手段等，只有这样，才能发挥情感设计在广告文案写作中的地位和作用、使用广告达到最好的效果。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

An affordable accurate evaluation of the binding conformations predicted by molecular docking studies in bio-system

Franck-Condon factors bridge the gap between theoretical modeling and experimental observations for molecular electronic spectroscopy and electron transfer.Under the displaced harmonic oscillator approximation,multidimensional Franck-Condon factors are decomposed into a product of many one-dimensional(1D)Franck-Condon(FC)factors,and each 1D-FC factor is associated with one Huang-Rhys factor that determines the leading contribution of     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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