英语模糊语在广告中的应用

语言是人们最重要的交际工具,它既具有精确性又有模糊性。人们总是根据交际需要选择运用语言的这两种特性。模糊语言现象是存在于人类语言中的普遍现象,在任何语言、任何语体中人们都经常运用它。语用含糊是一种重要的交际策略,在不同的场合产生不同的功能。广告语借助于模糊性来树立产品形象,引起消费者的注意,实现最大程度的劝导性。本文主要通过具体的广告实例探讨英语模糊语在广告中的应用．     

交际中的模糊语言运用

在交际当中,模糊语言的使用可使语言表达更加自然,更加得体,更能表情达意,产生独特的作用,取得更好的交际效果,能很好地服务于说话人。本文拟就模糊语言在日常交际过程中的功能进行概括和总结,以便人们认识模糊语言在交际中的重要角色,从而有效地利用模糊语言进行交际。     

模糊限制语的语用功能

模糊限制语是一种常见的语言现象,在言语交际中恰当运用模糊限制语是一个合格的语言使用者必备的语言能力之一。本文首先介绍了模糊限制语的定义及语用分类然后分析了它们在言语交际中的语用功能。     

政治外宣中模糊语的顺应性分析

模糊语言在自然语言和日常交际中大量存在,在外宣中政治家经常使用模糊表达来达到他们特定的交际目的,如获取支持、维护国家形象等。本文从语言顺应的角度分析模糊语在政治外宣中的妙用,总结其常用的模糊类型,探讨其存在的合理性和语用功能。     

英语模糊限制语的语用功能研究

英语模糊限制语是一种常见的语言现象,在言语交际中恰当运用模糊限制语是一个合格的英语语言使用者必备的语言能力之一。本文首先概括介绍了模糊限制语的概念及其分类,然后结合语用学的一些基本理论和原则分析了它们在言语交际中的语用功能,进一步证明使用英语模糊限制语是一种行之有效的交际策略。     

模糊限制语在言语交际中的运用

语言中存在着大量的模糊限制语。在言语交际中恰当运用模糊限制语是一个合格的语言使用者必备的语言能力之一。文章重点讨论了模糊限制语的基本概念及在言语交际中的语用功能。     

暧昧语言和模糊语言

暧昧语言是日本人使用模糊的功能,为了减轻某些交际行为的交际策略,和周围的人营造和谐的社会而采取的自我保护的交际技巧。暧昧语言可以满足特殊的社交需要,是一种用曲折暧昧的方式表达说话者思想的特殊语言表达方式和语言符号,是人类语言中的一个语言现象,是日本人民在社会交往中为谋求理想的交际效果而创造的一种特别的语言形式。暧昧是日语语言文化的显著特点之一。它是日本人在长期实践中,运用模糊功能,达到和他人和谐、高效地进行交流的语言方式。本文试图通过模糊理论,揭示暧昧语言文化的功能和产生的原因。     

英语模糊限制语的交际功能

模糊限制语是模糊语言表达的一种形式。在语言交流的过程中恰当的使用模糊限制语是一个合格的语言使用者必备的语言能力之一。本文从言语交际的角度分析了英语语言中模糊限制语的交际功能．旨在引起人们对模糊限制语使用的重视。     

模糊语言在英语广告中的语用功能

模糊性是人类自然语言的一种客观属性,作为自然语言变体之一的广告语言也必然具有模糊性。通过分析英语广告中的模糊语言现象及其语用功能,探讨模糊语言在英语广告中的作用及其所带来的积极效果。     

暖昧语言和模糊语言

暖昧语言是日本人使用模糊的功能,为了减轻某些交际行为的交际策略,和周围的人营造和谐的社会而采取的自我保护的交际技巧.暖昧语言可以满足特殊的社交需要,是一种用曲折暖昧的方式表达说话者思想的特殊语言表达方式和语言符号,是人类语言中的一个语言现象,是日本人民在社会交往中为谋求理想的交际效果而创造的一种特别的语言形式.暖昧是日语语言文化的显著特点之一.它是日本人在长期实践中,运用模糊功能,达到和他人和谐、高效地进行交流的语言方式.本文试图通过模糊理论,揭示暖昧语言文化的功能和产生的原因.     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

Achieving Unusual States of Matter Under High Pressure

正The periodicity of the elements and the non-reactivity of the inner-shell electrons are two related principles of chemistry,rooted in the atomic shell structure.Within compounds,Group I elements,for example,invariably assume the+1 oxidation state,and their chemical properties differ completely from those of the p-block elements.These general rules govern our understanding of chemical structures and reactions.Using first principles calcula-     

Exchange-Correlation and Electronic Excitation Energies from Pairing Matrix Fluctuations

We have developed an adiabatic connection to formulate the ground-state exchange-correlation energy in terms of pairing matrix linear fluctuations.This formulation of the exchange-correlation energy opens a new channel for density functional approximations based on the many-body perturbation theory.We illustrate the potential of such approaches with an approximation based on the particle-particle Random Phase Approximation(pp-RPA).This re-     

Density Functional Theory for the Response of Periodic Systems to Electric Fields Based on the Vector Potential Approach

正The electronic and nuclear(structural/vibrational)response of 1D-3D nanoscale systems to electric fields gives rise to a host of optical,mechanical,spectral,etc.properties that are of high theoretical and applied interest.Due to the computational difficulty of treating such large systems it is convenient to model them as infinite and periodic(at least,in first approximation).The fundamental theoretical/computational problem in doing so is that     

On the Thermodynamic Limit for Responses to Static Electromagnetic Fields

For molecular systems,the quantum-mechanical treatment of their responses to static electromagnetic fields usually employs a scalar-potential treatment of the electric field and a vector-potential treatment of the magnetic field.Although the potential for each field separately is associated with the choice of an(unphysical)origin,the precise choice of the origin for the electrostatic field has little consequences for the results.This is different for the     

Call for Papers

<正>"The Journal of Shanghai Normal University:Mathematics"is published by Shanghai Normal University as regular issues of The Journal of Shanghai Normal University each year from 2014 in English.The editors-in-chief of the issues are professors Yuhao Cong and Maoan Han.The Journal of Shanghai Normal University was started in 1958 with     

Journal of Donghua University ( English Edition) Contents of Volume 31

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